ISA International Sign Expo® 2019 dealt a winning hand last week in Las Vegas, closing with an attendance of 20,600, surpassing the 2017 event. But the event was about more than numbers, as it provided business-building ideas and products to help sign, graphics, print and visual communications companies deliver innovative and exciting projects.
ISA International Sign Expo® 2019 dealt a winning hand last week in Las Vegas, closing with an attendance of 20,600, surpassing the 2017 event. But the event was about more than numbers, as it provided business-building ideas and products to help sign, graphics, print and visual communications companies deliver innovative and exciting projects. The 235,000-sq.-ft. tradeshow floor marked the first time to see many new products, ranging from new printers to new software.
Exhibitors reported increased attendee traffic and many purchases of new equipment. Many exhibitors sold all the equipment in their booths. Most noted that they met customers who were new to the sign and graphics market, looking to expand what they offered.
In addition, pre-conference workshops that focused on key learning areas and business expansion ideas were popular with attendees. In all, educational sessions were well-attended, particularly in company packages which increased 150 percent over the 2017 event. Company packages allow all registered employees from one company location to attend an unlimited number of education sessions at the show—building on expertise throughout the operation. Genius packages, which allow unlimited education sessions for one attendee, were up 50 percent over 2017.
ISA International Sign Expo® remains the only tradeshow dedicated primarily to the sign, graphics, print and visual communications industry. Attendees could explore all facets of signage and print. In addition to the products and education, the event included a number of opportunities to maximize connections:
“ISA International Sign Expo® 2019 unites the sign, graphics, print and visual communications companies and provides ways they can grow their business through new products and ideas,” said Lori Anderson, president and CEO of the International Sign Association®. “Powerful connections were made, new products were purchased, and insights gained. I can’t wait to see what attendees come up as a result of taking a few days away from the office to focus on growing their businesses.”
Building on the excitement, ISA announced plans to co-locate with Impressions Expo (formerly Imprinted Sportswear Shows) in 2020 at the Orange County Convention Center in Orlando, Fl. The ability to explore opportunities in textiles and signage—and the natural overlaps between the two—created an excitement on the 2019 tradeshow floor. After the announcement was made, several exhibitors made plans to expand their booths for 2020.
More co-locations for ISA Sign Expo® 2020 will be announced in the coming months.
ISA Sign Expo® 2020 will be held April 2-4 with Pre-conference Workshops on April 1. Registration opens in the fall. Click here to join our mailing list so you'll be notified once registration opens!