Mandalay Bay
Convention Center

Education Sessions

Registration Pricing

Advance
FREE
Member Early Bird
$20
Non-member Early Bird
$30
Member Regular
$30
Non-member Regular
$30

Explore the Latest Ideas & Opportunities

Our industry is continuously evolving, making the need for ongoing training and education vital to staying competitive. Find solutions to your most pressing challenges and discover new ways to grow your business, with more than 30 education sessions led by industry thought leaders.

Sessions by Topic

Design

Session

Thursday, May 5 | 3:00 PM – 4:00 PM
Craig Berner, Fashion Institute of Technology

To manage collaboration successfully and ensure project profitability it is important to learn from leading relationships. This session will focus on specific successful collaborative approaches built around three project types: (1) a large hospital campus, (2) a high end regional brand rollout, and (3) a large mixed use complex.

Session

Wednesday, May 4 | 3:00 PM – 4:00 PM
Pierre Carreau and Tim Randall, Allanson International

Learn how RGB color changing and animating technology can be used to enhance standard signage. Learn how to apply animation to signs;how to create spectacular effects to standard signage and bring new possibilities to designers, architects, and specifiers. Gain an understanding of the controller options that exist and their various uses for different project needs.

Session

Thursday, May 5 | 10:00 AM – 11:00 AM
Jim Raffel, ColorCasters, LLC

What’s your favorite color? It should be green. Yet, when your customers are dissatisfied with the color you deliver, you don’t see much green. There are inexpensive tools and techniques that can deliver the colors your customers expect. Learn basic color theory that ties to easy-to-use portable color measurement equipment along with tips to share with your customers that will help you create the colors they want each and every time without hours of trial and error.

Session

Wednesday, May 4 | 10:00 AM – 11:00 AM
Mark Kissling, Signs of the Times; Earl Walker, Image360 Tucker; Russell Toynes, Studio Dzo

Recent “Signs of the Times” surveys have shown that sign companies begin charging for sign design at different stages of the sales process. Some charge for design even if the customer does not order the sign while others do not. The purpose of this session is to discuss this hot topic, why sign companies have so many different policies, and possibly work toward getting more sign companies to begin charging for sign design earlier if not at the beginning of the sales process.

Executive/Leadership

Session

Thursday, May 5 | 1:00 PM – 2:00 PM
John Hackley, Oculus Business Coaching

3 NO COST ways to maximize production throughput. Learn how to boost capacity through proven shop management strategies that achieve more predictable results with little or no out of pocket expense.

Session

Wednesday, May 4 | 1:00 PM – 2:00 PM
A.J. Titus, Signarama

The last couple years have been ever changing to say the least. Many business owners have been disrupted not only from Covid-19, but the “Great Resignation” as well. There are a lot of factors that play into this, but people want to work for a company that has an engaging and positive environment. How do you constantly work on your team to keep them positive? What do you do with Negative employees during this time? How do you engage your team to constantly develop and encourage a positive environment?

Session
Thursday, May 5 | 10:00 AM – 11:00 AM Yaron Lew, Lauretano Sign Group
Running a business and making day-to-day decisions tends to distort our focus from the macro to the micro. We need to acquire a set of global measurements to provide us real time indicators to gauge our business trends. Learn how to develop non-traditional tools to help make strategic business decisions and gain an understanding the interrelations between financial and operational performance indicators.

Session

Thursday, May 5 | 10:00 AM – 11:00 AM Bryan Wallace, Bridgepoint Investment Banking

Bridgepoint Investment Banking is a leading investment bank that focuses on the signage, graphics, display and printing space. Bridgepoint Managing Director, Bryan Wallace, will guide business owners through the preparation process, provide unique insight into the M&A marketplace, and answer questions on what buyers in this industry are looking for. It is possible to achieve a premium valuation for your business and Bridgepoint can help guide you through this complicated and life-changing process.

Session

Thursday, May 5 | 10:00 AM – 11:00 AM
Kevin Poland, The Renaissance Group

Whether you are leading a business, leading a department or leading a team the single most important behavior that separates highly effective leaders from average ones is coaching. Leaders who coach will develop more capable, more competent and more autonomous people. This results in increased productivity, better teamwork, more engagement, and higher retention. This session will provide you with the specific activities required to coach your people including how to: (1) communicate effectively;(2) build a better team;(3) inspire and motivate your team to win;(4) delegate to develop and (5) give feedback right away.

Session

Thursday, May 5 | 3:00 PM – 4:00 PM
Vince DiCecco, Your Personal Business Trainer, Inc.

At last, sign shops are filling positions and growing again. But perhaps it’s been a while since you had to flex your hiring acumen. And now there’s the challenge of finding new workers in a very shallow and less-then-ambitious pool of candidates. If your selection process, pre-pandemic, was based on “gut feel” and “let’s give this one a try”, you may want to attend this session to learn a proven approach to searching for, finding and hiring that next “best fit” addition to your team.

Keynote

Wednesday, May 4 | 1:00 PM – 2:00 PM
Shon Hopwood

At the age of 23, Shon Hopwood found himself heading to prison. His life lacked direction, and he had little to no confidence that his future would unfold happily or successfully. And yet, just two short decades later, he is a happily married father and an accomplished lawyer teaching his craft at one of the nation’s most highly-respected schools of law. How did he turn it all around? Where did he find the motivation to persevere past self-doubt and overcome enormous hurdles toward success? With this speech, Hopwood shares his moving personal story and his tips for accomplishing any big goal. 

Community Cohort

Friday, May 6 | 10:30 PM – 12:00 PM

Do you have a pain point or a great idea to solve the unique leadership challenges of sign industry CEOs? Join ISA’s Community Cohorts, offered exclusively at ISA Sign Expo, and connect with peers to discuss real-world challenges and to find real-time solutions. Bring two actionable ideas to share in small groups and you will leave with a new peer network and your problem solved!

Digital Signage

Session

Wednesday, May 4 | 3:00 PM – 4:00 PM
Deacon Wardlow, Vantage LED

Whether new to sales or a veteran of the field gain five simple steps to successful digital signage sales. Gain an understanding of where the digital signage market is going, how it is growing, where new opportunities exist and how to speak with confidence and competence about digital signage from exterior big, small, and all to interior narrow pitch and HD solutions.

Pre-Conference

Tuesday, May 3 | 8:30 AM – 5:00 PM
Deacon Wardlow, Vantage LED; Taylor Nilson, Daktronics; Jim Vasgaard, Daktronics; Jeff Morgan, Watchfire; Doug Price, Media Resources; Brady Haag, Project Content; Chris McCaffrey, Ulrich Sign Company; David Shapiro, ASG; Bernard Kincaid, Signarama Rivercities in South Point, OH

A day-long conference co-hosted by Sign Builder Illustrated helping sign professionals understand everything they need to succeed with digital signage.

Session

Thursday, May 5 | 1:00 PM – 2:00 PM
Deacon Wardlow, Spectacular Media

The future isn’t all blinking lights and holograms – current technology can be readily incorporated TODAY to make the signage of tomorrow. From interactive print media to electric signs capable of sending potential customers specials and information. The future is today – join this session to learn how you can easily incorporate new tech to deliver new signage.

General Industry

Session

Wednesday, May 4 | 10:00 AM – 11:00 AM
Alex Perry, Right Way Signs, LLC

This introduction to sign construction and technology will discuss the various sign types, materials, and best practices in design, fabrication, and regulation of commercial signage.

Session

Thursday, May 5 | 3:00 PM – 4:00 PM
Cliff Waldman, New World Economics

Cliff Waldman will reveal the results of the size and scope research. He will overview key industry trends, the drivers of industry growth, the downstream economic impacts of the industry and the impact of the pandemic on sign industry performance.

Session

Wednesday, May 4 | 3:00 PM – 4:00 PM
Craig Berger, Fashion Institute of Technology

Over the last twenty years, towns, cities and regional areas have developed wayfinding and identity systems to enhance their brand, ease navigation and reinforce key destinations. Communities have seen stronger wayfinding systems as a way to sustain economic viability. This lecture is based on two books developed for the Sign Research Foundation on Urban, Park and Trail wayfinding. Highlights will include best practices for program design, financing, fabrication and management; as well as opportunities for planners, designers and fabricators to engage with these projects.

Offsite Tour

Thursday, May 5 | 10:00 AM – 12:00 PM

Cybelle Jones (CEO, SEGD), the lead designer for interior signage at the College Football Hall of Fame, will lead a tour that explores engaging, personalized and interactive elements that bring stories to life. This 90 minute tour will highlight state-of-the-art RFID technology, dynamic graphics and immersive experiences that engage everyone from the superfan to the “what’s football?” crowd.
Attendance is limited, so don’t miss your chance to experience the cutting edge of interactive signage!

Community Cohort

Friday, May 6 | 10:30 AM – 12:00 PM

Calling all YP’s age 35 and under! Are you looking to take the next step in your job? One of the most valuable assets in professional development is having a network of peers to help you solve challenges, crowdsource solutions, and learn how to grow your career. Share ideas, meet new friends, and connect with peers to discuss real-world challenges and to find real-time solutions.

Installation/ Maintenance

Session

Wednesday, May 4 | 1:00 PM – 2:00 PM
Louis Cortina, MBI Companies Inc. – Engineering

How can you avoid sign structure failures from happening to you? Through case studies and examples gain an understanding of the different kinds of sign failures; learn about structural load path and points of previous failures; and learn how to avoid these sign failures.

Production/Fabrication

Session

Wednesday, May 4 | 1:00 PM – 2:00 PM
Mark Rugen, MUTOH

Any shop that’s been around for a while quickly realizes that many customers bring them poor-quality images that they expect to be used in a sign layout. This seminar will show attendees tools that can make this issue easy to handle instead of a headache.

Session

Wednesday, May 4 | 3:00 PM – 4:00 PM
Keith Davis, KRD Design

Spoiler Alert: We won’t be replaced by robots yet! However, it is important to understand the changing technology as it relates to the sign industry. This session is a deep dive into research and industry relevant technological advances like Artificial Intelligence, 3D Modeling and Additive Manufacturing, along with their impact on how we will design and manufacture in the future.

Print

Pre-Conference

Tuesday, May 3 | 1:00 PM – 5:00 PM
Justin Pate, Owner of The Wrap Institute and John Duever, Owner of WrapIQ

It’s one thing to know how to wrap, it’s another to know how to run a business. The wrap industry can be extremely exciting and rewarding. Equally, it can be very frustrating as it has unique business challenges that most industries do not face. This can lead to long hours, tension in the workplace, frustrated clients and financial goals not being met. The Business Boot Camp for Wrap Professionals has been designed to address these issues head on by offering comprehensive solutions combined with detailed analysis of the key aspects in a wrap shop from ownership to sales to marketing to upselling and more. The Business Boot Camp is entirely geared to create clear communication channels and facilitate growth both short and long term by streamlining workflow and increasing profits.

Pre-Conference

Tuesday, May 3 | 1:00 PM – 5:00 PM
Bill Farquharson, Aspire For

Your existing customers look to you for signs, but an additional opportunity exists. Wide-format printing is one of the fastest growing segments in graphic arts. Gain an understanding of the opportunity and where the applications lie in order to take advantage and bring an additional revenue stream to your business. This half-day workshop is a must if you are considering expansion into the world of wide-format. You will learn:
• Top vertical markets and applications
• What you need to know in order to sell wide-format
• An effective marketing strategy
• A plan to cross sell
• Who to call on and what to say

Before you invest your money, invest three hours in this workshop. You’ll walk away with answers to the questions you have and the answers to the questions you should be asking. Earn a digital badge upon completion of the workshop.

Session

Thursday, May 5 | 10:00 AM – 11:00 AM
Josh Culverhouse, ORAFOL Americas Inc.

Learn everything you need to know when it comes to successfully selling, surveying, producing and installing wall graphics. Learn how to achieve adequate wall graphic adhesion to today’s finicky latex paint coatings as well as how to complete a successful site survey.

Project Management

Pre-Conference

Tuesday, May 3 | 1:00 PM – 5:00 PM
Karen Vanhoy, Atlas Signs

The importance of project management for sign companies cannot be overstated. Managing a successful project involves much more than managing timelines, scope, and budgets. It requires the application of strong leadership and communication skills to work effectively with people in a variety of roles and responsibilities. Successful project managers (PMs) are agile, innovative and always looking for effective ways to maintain efficiency and maximize profits. If you are a PM or oversee PMs, don’t miss this session lead by one of ISA Sign Expo’s most popular presenters, Karen Vanhoy. This interactive and collaborative workshop will provide a forum for PMs to share the tools, techniques, technology and processes that create a positive team environment and generate synergy and success in their projects, programs and teams.

Session

Wednesday, May 4 | 10:00 AM – 11:00 AM
Mike McCarthy, Design Communications, Ltd. (DCL)

Discussing project management of architectural graphics projects in today’s world.

Community Cohort

Friday, May 6 | 10:30 AM – 12:00 PM

Do you have a pain point, a big challenge, or a great idea to solve the unique intricacies of Project Management professionals? Join ISA’s Community Cohorts, offered exclusively at ISA Sign Expo, and connect with peers to discuss real-world challenges and to find real-time solutions. Bring two actionable ideas to share in small groups and you will leave with a new peer network and your problem solved!

Regulatory & Legal

Session

Thursday, May 5 | 1:00 PM – 2:00 PM
Tim Lloyd, Nova Polymers, Inc.

Learn about the current US & Canadian requirements as it relates to room identification and wayfinding signage. Information shared on the specifics, technical characteristics, and installation requirements. Discussion on the most commonly used materials for Accessible Visually Impaired/ADA compliant signage fabrication.

Session

Thursday, May 5 | 1:00 PM – 2:00 PM
Edwin Foulke, Fisher Phillips LLP

In the Biden administration, OSHA has increased its aggressive inspections and rule enforcement used in the Obama administration. The number of Federal OSHA inspections resulting in penalties in excess of $100,000 continue to increase and this number will continue to grow as OSHA penalties increased in January 2022. Gain an understanding of the inspection process as well as a step-by-step discussion of the legal and practical process implicated when OSHA arrives for an inspections, how to define the scope of the inspection, and how to effectively assert your legal rights.

Session

Thursday, May 5 | 3:00 PM – 4:00 PM
Kenny Peskin, International Sign Association

The permitting process for getting your customer’s signs approved can often be viewed as arbitrary and time consuming as nearly every part of the process from design to installation to replacement requires permit approval. Gain an understanding of how to prepare for successful permitting; analyze specific scenarios and case studies to learn winning strategies to apply to your permitting situations, and leave with tips and tricks to help you streamline the process and overcome challenges.

This course has been approved for CEU credits by the International Code Council (ICC). Receive .10 CEU credits for attending. You will receive a certificate of completion 10-15 days after the session.

Session

Wednesday, May 4 | 10:00 AM – 11:00 AM
Thomas Lichtenstein, UL LLC

Learn about the newest changes included as part of the revised 2020 edition of the National Electric Code (NEC) and the application of Underwriters Laboratories standards to electric sign best practices.

Sales

Session

Wednesday, May 4 | 10:00 AM – 11:00 AM
Bill Farquharson, Aspire For

Among the many hats you where is, “Sales.” But how often do you actually get to make calls? And do you even have that skill set? Your business will only grow if you know how to make the most of your limited selling time. This presentation will show you how to expand your sign business while still wearing all those other hats.

You will learn:
• Special time management techniques which give you the time to sell;
• Where to look for top prospects so you know who to sell to;
• A sales pitch so you know what to say;
• A process to follow so you know what to do.

Session

Wednesday, May 4 | 10:00 AM – 11:00 AM
Mark Kissling, Signs of the Times

Recent “Signs of the Times” surveys have shown that sign companies begin charging for sign design at different stages of the sales process. Some charge for design even if the customer does not order the sign while others do not. The purpose of this session is to discuss this hot topic, why sign companies have so many different policies, and possibly work toward getting more sign companies to begin charging for sign design earlier if not at the beginning of the sales process.

Session

Wednesday, May 4 | 3:00 PM – 4:00 PM
Deacon Wardlow, Vantage LED

Whether new to sales or a veteran of the field gain five simple steps to successful digital signage sales. Gain an understanding of where the digital signage market is going, how it is growing, where new opportunities exist and how to speak with confidence and competence about digital signage from exterior big, small, and all to interior narrow pitch and HD solutions.

Session

Friday, May 6 | 10:00 AM – 12:00 PM

Do you have a pain point, a big challenge, or a great idea to solve the unique nature of the signage Sales profession? Join ISA’s Community Cohorts, offered exclusively at ISA Sign Expo, and connect with peers to discuss real-world challenges and to find real-time solutions. Bring two actionable ideas to share in small groups and you will leave with a new peer network and your problem solved!

Pricing

Before April 6 

  • Member: $299
  • Non-Member: $399
 

April 7 – May 7

  • Member: $349
  • Non-Member: $449

 

ISA Education registrations include a free tradeshow pass, access to all education sessions, the keynote speaker, and all community cohorts. Excludes pre-conference education and offsite tour. 

Before April 6 

  • Member: $299
  • Non-Member: $399
 

April 7 – May 7

  • Member: $349
  • Non-Member: $449

 

Before April 6 

  • Member: $999
  • Non-Member: $1,199
 

April 7 – May 7

  • Member: $1,199
  • Non-Member: $1,399


The company package includes a free tradeshow pass registration for each participating employee. 

Before April 6 

  • Member: $99
  • Non-Member: $129
 

April 7 – May 7

  • Member: $129
  • Non-Member: $159

 

Single session registrations include a free tradeshow pass. 

Before April 6 

  • Member: $199
  • Non-Member: $249
 

April 7 – May 7

  • Member: $249
  • Non-Member: $349

 

Additional Education

Education Roundtable

Community Cohorts

Discover a new forum where you and your peers can come together to exchange ideas and solutions touching all aspects of your company, department and career.
Learn More

Pre-Conference Workshops

Dive deep into key topics including digital signage, wide format print, sales, and wraps with these half- and full-day workshops.
Learn More
Elevated view of Mercedes Benz Stadium prepared for Super Bowl LIII

Offsite Tour

Go beyond the show floor with an exclusive behind-the-scenes tour of the spectacular signage at Mercedes-Benz Stadium - led in part by Principle Global, who installed the exterior signage.
Learn More

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