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Education Sessions

Take your learning further and seek new insights.

With a full range of session tracks and targeted sessions at ISA Sign Expo® 2019, you will discover a variety of information designed to enhance your business and career. Check out the list of sessions, including their detailed descriptions below. For pricing, check out our FAQs for more information.

Education Session Tracks:

  • Design
  • Digital Signage
  • Game Changer
  • Marketing Your Business
  • Organizing Your Business
  • Print
  • Protecting Your Business
  • Running Your Business
  • Selling Your Business
  • SRF
  • Technology

ISA-07: Accessibility & The ADA...2010 Standard (SAD) For Room Identifications

Wednesday, April 24, 2019

9:00am - 10:00am

Bob Greenberger Nova Polymers

This program is designed to educate the sign shops; install firms; architects; and designers how the ADA effects signage as it relates to room identification and more. The course will detail all of the Standards concerning the technical characteristics; installation guidelines; and how certain materials offer a better solution to be ADA compliant.

This course has been approved for CEU credits by the International Code Council (ICC). Receive .10 CEU credits for attending. You will receive a certificate of completion 10-15 days after the session.

ISA-08: MisFit to RightFit: How To Ensure Maximum Performance

Wednesday, April 24, 2019

9:00am - 10:00am

Andre Boykin CAPITAL iDEA

The key to being a market leader is to hire the right people. This session details how to implement structures to hire the right person for the job and avoid misfit hires. Learn the 5 steps to implement your own rightfit" system of how to identify and properly assess the right person for each job."

ISA-09: Signs of Disruption

Wednesday, April 24, 2019

9:00am - 10:00am

Keith Davis KRD Design

Mark Jenkinson, Limepickle

Nothing jars an industry awake like innovation and recent developments have seen entire industries disrupted at rapid rates. The Sign Industry is no less susceptible to disruption given the emergence of new process technologies and changing industry mindsets as younger generations assume the helm. This session will target the current conditions of the Sign Industry and identify areas poised for disruption through the lenses of a creative disruptor and technical designer.

ISA-10: Preventing Project Management Issues

Wednesday, April 24, 2019

9:00am - 10:30am

Karen Vanhoy Apple Rock Displays

Learn the top 10 challenges project managers face in the sign industry and how to reduce the risk of projects going astray.

SRF-01: SRF Presents: Signs 101

Wednesday, April 24, 2019

9:00am - 10:00am

Max Fulton Gordon Signs

TJ Daly Acorn Sign Graphics

The Sign Research Foundation presents this introduction to sign construction and technology - showing how material selection, size, contrast, illumination, site condition and a variety of other factors affect the legibility and aesthetic value of business signage. This session will help regulators understand the myriad considerations in developing a sign ordinance, help sign buyers understand the advantages/disadvantages of different sign types, and help new sign company employees attain a broad understanding of the sign manufacturing, approval, and installation process.

ISA-12: Designing Disruptive Wraps

Wednesday, April 24, 2019

12:30pm - 1:30pm

Dan Antonelli KickCharge Creative

Learn the five rules for an effective wrap design, why colors are critical to your brand, and how typography and distance legibility play a role. Learn how to better market and distinguish your shop by focusing on design, and how your wrap designs are more effective in promoting business. Walk away with an understanding of the fundamentals of branding and logo design and how brands create the foundation for effective, disruptive wraps in your market.

ISA-13: Fifteen Things All Successful Companies Have In Common

Wednesday, April 24, 2019

12:30pm - 1:30pm

Tom Grandy Grandy & Associates

Did you ever wonder why some companies seem to grow and prosper while others work just as hard but seem not to be going anywhere? Well here is your chance to find out why! Learn 15 things all successful companies have in common. Don’t miss this exciting opportunity to create a profitable game plan.

ISA-14: Are You a Project Manager or a Project Witness?

Wednesday, April 24, 2019

12:30pm - 1:30pm

Norb Slowikowski Slowikowski & Associates

Learn the essentials of Project Management and leave with tools you will immediately apply to the job. This session will equip you with the foundation of management expertise you need to efficiently direct the entire project life cycle, from Job Start-Up to Job Close-Out.

ISA-15: Five Great Vertical Markets for Signs

Wednesday, April 24, 2019

12:30pm - 1:30pm

Bill Farquharson Aspire For

Want a shortcut for selling signage to a vertical market (ad agencies, banks, colleges, hospitals, event planners, etc.)? Attend this session and you’ll learn their business needs, solve their problems, and earn orders at profitable levels while developing loyal customers.

SRF-02: SRF Research Insights: Perceptions of Signage & Wayfinding

Wednesday, April 24, 2019

12:30pm - 2:00pm

What single, simple design tactic can enhance the legibility of a sign in an urban setting? Can you predict the visual effectiveness of a sign? How are major facilities integrating mobile apps, beacons, and blue dot wayfinding with static signage? The Sign Research Foundation presents the results of their 2018 academic research on signage. This session is presented Ted Talk style with experts delivering 15 minute presentations on their key insights into sign illumination, digital wayfinding, and sign codes that encourage creative design.

SRF-03: SRF Megasession: Spectacular Fails Lessons from the Trenches

Wednesday, April 24, 2019

2:00pm - 3:00pm

Every sign project is unique and holds its own challenges. Each stakeholder in the process has an important role the buyer must understand and articulate their needs, the designer must translate that into a vision, the fabricator makes that vision a reality, and the permitting official must weigh the community aesthetics within the economic interests. What happens when things don t go according to plan? This rare opportunity to hear stories of resilience from all four perspectives will show how to embrace failure and build from it.

ISA-16: Successful Fabricator Approaches for Design Facilitation

Wednesday, April 24, 2019

3:30pm - 4:30pm

Craig Berger Fashion Institute of Technology

Chris Calori Calori & Vanden-Eynden

Design facilitation is the term used for fabricators/designer collaboration. Facilitation is an important area for sign company success, particularly on public and negotiated bid projects. Learn important approaches to working profitably with designers and avoid pitfalls that derail projects.

ISA-17: The Real Cost of Shop Rework and 5 Ways to Prevent It

Wednesday, April 24, 2019

3:30pm - 4:30pm

John Hackley Oculus Business Coaching

Sign manufacturers need to provide customers with great products & service exactly as promised. When an organization fails to take its quality management seriously, it eventually results in some form of rework. Rework leads to the loss of profits and in some cases, worse yet, the loss of a customer. Learn how to prevent this in your business.

ISA-18: Tech Econ and Management Trends That Will Dominate Your Business in 2 Years

Wednesday, April 24, 2019

3:30pm - 4:30pm

Gene Marks The Marks Group

Smart business owners and managers share one quality that makes them stand out among their peers: they are always looking ahead. Not just a few weeks or months. But years. There are political, economic and technology trends and events occurring right now that will impact your business over the next 3 5 years. Do you know what they are? And if you do, have you thought about what your actions will be? How will you respond so that you lead your organization forward? As an owner and executive it is your responsibility to know what’s coming down the road and to be prepared for any surprises.

ISA-19: Selling Color: Your Wide Format Competitive Advantage

Wednesday, April 24, 2019

3:30pm - 4:30pm

Jim Raffel ColorCasters

Are you presenting your color advantage in such a way that it wins more high margin and highly competitive business? If not, it could simply be that your team has not been trained in how to sell color. Learn the advantage of consistent, predictable and repeatable color to win more work and much of it with higher margins.

SRF-04: SRF Roundtables: Planners & Permitters Working Together

Wednesday, April 24, 2019

3:30pm - 4:30pm

The Sign Research Foundation provides year-round education to planners and sign code officials. This working session will host 50 planners from across the United States to dissect and evaluate their local sign ordinance alongside sign company professionals. Using the SRF Model Sign Code as guidance, each roundtable will work together to understand economic needs within the context of each individual community. Respecting and learning from each other is the cornerstone of building effective, consensus-based sign codes. This session is open to all sign company employees involved in the application and approval process for sign permits.

ISA-20: Parks, Trails & Green Space Signage: A Growing Market to Grow Sales

Thursday, April 25, 2019

9:00am - 10:00am

Grady Brown iZone Imaging

The parks, trails and green space signage and interpretive graphics market provides huge growth opportunities for those in the sign, graphics and visual communications industry. Come away with an understanding of this growing market, the dollars being spent, the planning and design processes as well as products traditionally used in this segment.

ISA-21: How to Estimate and Price Signs

Thursday, April 25, 2019

9:00am - 10:30am

Dan Hale Q.R.S. Sign Service Inc.

Estimating and pricing: learn the difference between the two and how they work together. Learn how to recognize a profit based on your company s performance and how to alter that profit potential. Make your company competent regarding analyzing a company s profit BEFORE they make the sale.

ISA-22: Always Be Prospecting: Your Future Pipeline Starts Now

Thursday, April 25, 2019

9:00am - 10:00am

Ryan Sauers Sauers Consulting Strategies

Stop talking about how to find new prospects & learn how to find them and their importance. Your solid pipeline of today = your customer of tomorrow. Without solid, creative, and consistent prospecting efforts now you will go backward in your sales tomorrow. Good prospecting equals growing sales. Top organizations are ALWAYS prospecting even when busy.

ISA-23: Flex Tips & Tricks

Thursday, April 25, 2019

9:00am - 10:00am

Mark Rugen Mutoh Americas Inc.

A brief look at becoming more efficient in print-cut workflow and color management. Covering software, commercial signs and banners, digital direct-to-substrate printing and wide-format digital printing and finishing.

ISA-24: ISA Electrical Codes & Standards Forum: Understanding the 2017 National Electric Code

Thursday, April 25, 2019

9:00am - 10:30am

Joseph Wages International Association of Electrical Inspectors

Kenny Peskin ISA

Joseph Frederic Underwriters Laboratories

Join experts from ISA, UL, and the IAEI for a roundtable discussion to better understand National Electric Code requirements. These requirements have changed in recent code cycles and may change again by 2020. Learn about the key provisions in the code language, interpretations in the inspection community, and training to implement best practices in your company.

This course has been approved for CEU credits by the International Code Council (ICC). Receive .15 CEU credits for attending. You will receive a certificate of completion 10-15 days after the session.

ISA-25: From the Outside-In: Simplifying Interior/Exterior Digital Signage

Thursday, April 25, 2019

11:00am - 12:00pm

Deacon Wardlow Vantage LED

Screens are becoming more commonplace and signage is turning more dynamic daily. Sign companies are increasingly seeing more opportunities to support their clients beyond the basics. Gain a quick overview of Digital Signage (DS), current applications and options for exterior and interior; learn the right questions to ask an interested client; gain an overview of new emergent technology coming up for use with DS and how to keep up with the changes.

ISA-26: Master Your Social Media Strategy in One Hour Per Day

Thursday, April 25, 2019

11:00am - 12:00pm

Katherine Addis Addisigns Inc.

Struggling with social media? Don’t know where to start? Not willing to spend massive amounts of money? Learn how to manage your social media in one hour per day or less.

ISA-27: Leader as Coach: Learn How to Bring Out the Best in Your People

Thursday, April 25, 2019

11:00am - 12:00pm

Kevin Poland The Renaissance Group

Whether you are leading a business, leading a department or leading a team the single most important behavior that separates highly effective leaders from average ones is coaching. Leaders who coach will develop more capable, more competent and more autonomous people. This results in increased productivity, better teamwork, more engagement and higher retention. Learn the specifics needed to coach your employees.

ISA-28: Graphics on Fabric: Transforming Spaces

Thursday, April 25, 2019

11:00am - 12:00pm

Eric Tisher Verseidag US

In addition to wayfinding, custom graphics on fabric can influence the wellbeing of those visiting a space. This course provides an overview of the benefits and types of fabric graphics; teaching architects and designers about the use of fabric to create both temporary and permanently transformed environments. Examples of fabric installations and design considerations will be included.

ISA-29: Manufacturing Engagement: How to Attract and Retain Top Talent

Thursday, April 25, 2019

11:00am - 12:00pm

Lisa Ryan Grategy / Leadership USA Cleveland

Tired of losing your top talent to the competition? With an estimated two million manufacturing jobs going unfilled by 2020, it s time to take smart steps to make sure your company isn’t affected. You’ll learn to create a workplace culture that works & based on proven results, fresh ideas and new ways of generating loyalty from your staff.

ISA-31: SketchUp Detailing: An Explosion of Opportunity

Thursday, April 25, 2019

2:30pm - 3:30pm

Dan King DOCX Design Documentation Services LLC

Presented from the point of view of the detailer - validating design intent via 3D models built in SketchUp utilizing exploded views to convey assembly and installation processes and animated video clips of operational features, virtually" building an entire sign to insure the fit

ISA-32: Success in the Cards: Using UL`s Blue Card Program for 3-D Printed Sign Materials

Thursday, April 25, 2019

2:30pm - 3:30pm

Kenny Peskin ISA

Joseph Frederic Underwriters Laboratories

Hear from experts about the new UL Blue Card program that provides verification that a material is appropriate for a specific 3D printing technology. It helps ensure that the component or end-product manufacturer is using a tested and certified material that is monitored at regular intervals by an independent test laboratory.

This course has been approved for CEU credits by the International Code Council (ICC). Receive .10 CEU credits for attending. You will receive a certificate of completion 10-15 days after the session.

ISA-33: Millennials in the Sign Industry

Thursday, April 25, 2019

2:30pm - 3:30pm

AJ Titus Signarama

Do you have millennials who work for you? How about manage people within your organization? What about millennial customers? They are taking over! I know this because I am one, and have grown within the sign industry. See how valuable millennials can be to an organization and learn how to manage and market to them.

ISA-34: Skip the Cutting and Weeding by Utilizing Sublimation for Indoor and Outdoor Signage

Thursday, April 25, 2019

2:30pm - 3:30pm

Colin Van Lint JDS Industries

Learn what sublimation is and how it can be utilized for indoor and outdoor signage as it provides full color, durable, photo quality prints that can be used for indoor or outdoor signage.

ISA-35: Recruiting and Selecting High Performers

Thursday, April 25, 2019

2:30pm - 3:30pm

The United States is experiencing historically low unemployment. This presents its own challenges for a company looking to grow and retain its talent. Learn how to be an exceptional recruiter by understanding the importance of Hire Slow/Fire Fast. We teach recruiting A to Z from preparing a job analysis/job description to the ABCs of resume evaluation to creating the ideal interview and selection process for your company. Change how you evaluate candidates with customized interview scripts and behavioral interviewing techniques. Understand what you can and cannot say during an interview. You will leave this session able to professionalize your HR Toolkit with offer letters, rejection letters, new-hire checklists and onboarding schedules.