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Pre-Conference Workshops

Dive deep into digital signage and its vertical markets; gain an understanding of market opportunities and how to sell print to new and existing customers; discover how to build and manage a highly productive sales team; or learn critical skills in running and managing a business during our Pre-Conference Workshops at ISA Sign Expo® 2019.

Held on Tuesday, April 23, 2019, these half and full-day workshops allow attendees to dig their heels into hot topics that will boost your bottom line and make your company more profitable and efficient. Read below for more information on each pre-conference workshop.

ISA-01: Strategic Business Management

Tuesday, April 23, 2019

8:30am - 5:00pm

Wayne Peterson Black Canyon Consulting Group

Professionals today, whether they are new or seasoned, need a solid foundation of essential skills in order to keep pace with the speed of change. Learn how to create a distinctive brand that resonates with customers, extends across digital marketing channels and connects with target audiences. Gain the tools to tailor a business development process to your specific company and your specific customer segments. Understand the importance of, and leave with resources for, implementing a customer measurement process which will strengthen customer relationships and identify cross selling/up selling opportunities. Learn a completely new method to identify, recruit and retain salespeople.

ISA-04: Business Boot Camp for Wrap Professionals by Avery Dennison

Tuesday, April 23, 2019

8:30am - 5:00pm

Justin Pate The Wrap Institute

John Duever Vinyl Images and Design

It’s one thing to know how to wrap, it’s another to know how to run a business, with wrapping vehicles as a component. The wrap industry can be extremely exciting and rewarding. Equally, it can be very frustrating as it has unique business challenges that most industries do not face. This can lead to long hours, tension in the workplace, frustrated clients and financial goals not being met. The Business Boot Camp for Wrap Professionals has been designed to address these issues head on by offering comprehensive solutions combined with detailed analysis of the key aspects in a wrap shop from ownership to sales to marketing to upselling and more. The Business Boot Camp is entirely geared to create clear communication channels, facilitate growth both short and long term by streamlining workflow and increase profits.

ISA-05: Digital Signage Masterclass

Tuesday, April 23, 2019

8:30am - 5:00pm

Ryan Cahoy Rise Vision

Jim Nista Almo

Wayne Rasor FASTSIGNS

You’ve recognized digital signage is a hot growing market, and it should be part of your offering. Now what? What exactly is digital signage? How does the content get created? How do you select vendors and train your sales reps? What are the end users looking for? We will answer all of these questions, demonstrate tools available, and dive into specific examples.

The Digital Signage Masterclass is designed to provide the basic fundamentals in the morning and progress into specific case studies, how-tos, and living examples in the afternoon. We will spend time showing actual content built for menu boards, corporate environments, and school settings and step you through how it was created from beginning to end. We’ll also discuss how to position these products with your customers and how to address their questions.

ISA-02: Strategic Sales Management

Tuesday, April 23, 2019

1:00pm - 5:00pm

Wayne Peterson Black Canyon Consulting Group

How do your customers perceive your company? What drives sales success? Customer feedback is a critical tool to help strengthen customer relationships, identify cross selling/up selling opportunities and reduce customer defections. Gain an understanding of the importance of, and leave with resources for, implementing a customer measurement process to help increase your sales and revenue. Building (or rebuilding) an effective sales organization and actively managing it requires aligning the interests of the salesperson and the interests of the company. Learn a new method to build and manage a highly productive sales force that will put your sales force on the fast track to high-impact performance.

ISA-06: Digital Signage: Conquering Vertical Markets

Tuesday, April 23, 2019

1:00pm - 5:00pm

Ryan Cahoy Rise Vision

Jim Nista Almo

Wayne Rasor FASTSIGNS

Vertical markets are key for digital signage, but do you know the different markets, how to position these products to your customers and how to create the project from beginning to end? Using case studies and how-tos you will gain an understanding of the different vertical markets (menu boards, corporate environments and school settings), how to create content from beginning to end, and leave with sales tactics for how to approach the market.

ISA-03: Print Boot Camp: Essential Skills for Success

Tuesday, April 23, 2019

1:00pm - 5:00pm

The visual communications industry is constantly evolving and print offers a wide variety of possibilities. Join industry experts to learn about market opportunities, applications, effective sales techniques and how to expand your revenue opportunities. Gain valuable knowledge and strategies to help you make the best decisions for your business.