ISA-01: Strategic Business Management
Tuesday, April 23, 2019
8:30am - 5:00pm
Wayne Peterson Black Canyon Consulting Group
Professionals today, whether they are new or seasoned, need a solid foundation of essential skills in order to keep pace with the speed of change. Learn how to create a distinctive brand that resonates with customers, extends across digital marketing channels and connects with target audiences. Gain the tools to tailor a business development process to your specific company and your specific customer segments. Understand the importance of, and leave with resources for, implementing a customer measurement process which will strengthen customer relationships and identify cross selling/up selling opportunities. Learn a completely new method to identify, recruit and retain salespeople.
ISA-04: Business Boot Camp for Wrap Professionals by Avery Dennison
Tuesday, April 23, 2019
8:30am - 5:00pm
Justin Pate The Wrap Institute
John Duever Vinyl Images and Design
It’s one thing to know how to wrap, it’s another to know how to run a business, with wrapping vehicles as a component. The wrap industry can be extremely exciting and rewarding. Equally, it can be very frustrating as it has unique business challenges that most industries do not face. This can lead to long hours, tension in the workplace, frustrated clients and financial goals not being met. The Business Boot Camp for Wrap Professionals has been designed to address these issues head on by offering comprehensive solutions combined with detailed analysis of the key aspects in a wrap shop from ownership to sales to marketing to upselling and more. The Business Boot Camp is entirely geared to create clear communication channels, facilitate growth both short and long term by streamlining workflow and increase profits.
ISA-05: Digital Signage Masterclass
Tuesday, April 23, 2019
8:30am - 5:00pm
Ryan Cahoy Rise Vision
Jim Nista Almo
Wayne Rasor FASTSIGNS
You’ve recognized digital signage is a hot growing market, and it should be part of your offering. Now what? What exactly is digital signage? How does the content get created? How do you select vendors and train your sales reps? What are the end users looking for? We will answer all of these questions, demonstrate tools available, and dive into specific examples.
The Digital Signage Masterclass is designed to provide the basic fundamentals in the morning and progress into specific case studies, how-tos, and living examples in the afternoon. We will spend time showing actual content built for menu boards, corporate environments, and school settings and step you through how it was created from beginning to end. We’ll also discuss how to position these products with your customers and how to address their questions.
ISA-02: Strategic Sales Management
Tuesday, April 23, 2019
1:00pm - 5:00pm
Wayne Peterson Black Canyon Consulting Group
How do your customers perceive your company? What drives sales success? Customer feedback is a critical tool to help strengthen customer relationships, identify cross selling/up selling opportunities and reduce customer defections. Gain an understanding of the importance of, and leave with resources for, implementing a customer measurement process to help increase your sales and revenue. Building (or rebuilding) an effective sales organization and actively managing it requires aligning the interests of the salesperson and the interests of the company. Learn a new method to build and manage a highly productive sales force that will put your sales force on the fast track to high-impact performance.
ISA-06: Digital Signage: Conquering Vertical Markets
Tuesday, April 23, 2019
1:00pm - 5:00pm
Ryan Cahoy Rise Vision
Jim Nista Almo
Wayne Rasor FASTSIGNS
Vertical markets are key for digital signage, but do you know the different markets, how to position these products to your customers and how to create the project from beginning to end? Using case studies and how-tos you will gain an understanding of the different vertical markets (menu boards, corporate environments and school settings), how to create content from beginning to end, and leave with sales tactics for how to approach the market.
ISA-03: Print Boot Camp: Essential Skills for Success
Tuesday, April 23, 2019
1:00pm - 5:00pm
Josh Culverhouse ORAFOL
Matt Richart EFX Wraps
Molly Waters Avery Dennison
Pat McGrew Keypoint Intelligence / InfoTrends
The visual communications industry is constantly evolving and print offers a wide variety of possibilities. Join industry experts to learn about market opportunities, applications, effective sales techniques and how to expand your revenue opportunities. Gain valuable knowledge and strategies to help you make the best decisions for your business. The workshop will include the following sessions:
Print 101: Learn the key trends and how to capitalize on the opportunities. Gain valuable insight into product and market areas; understand the considerations that go into equipment selection and walk away with strategies to help you make the best decisions for your business.
Applications 101: Applications, materials and finishing technologies are key to a successful end product and critical to achieving profitability. Learn about these new technologies and how to identify and use materials that fit with your system.
Sales 101: Learn effective and proven selling techniques and strategies to gain new customers and expand your market with existing customers.
Expanding Revenue Opportunities: Cross selling is a proven technique to increase revenue, sell more products and increase your value to your customer. Learn how to understand your customer’s entire business to offer upgrades and additional products to enhance and improve their business.
