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SRF Education Sessions

ISA International Sign Expo® 2019!

The Sign Research Foundation (SRF) hold its annual conference concurrently with ISA Sign Expo®. SRF brings retailers, urban planners, designers, architects and graduate students to sit alongside the sign industry to learn about sign regulation, placement and design. Join SRF in one (or all!) of the education sessions hosted at the show to engage in the only multidisciplinary learning experience focused on signage. Check back in November 2018 to register for any of these exciting education sessions and the SRF pre-conference workshops. For pricing, check out our FAQs for more information.


SRF Presents: Signs 101
Wednesday, April 24, 2019
9:00 AM – 10:00 AM

Max Fulton, Gordon Signs

TJ Daly, Acorn Sign Graphics

The Sign Research Foundation presents this introduction to sign construction and technology - showing how material selection, size, contrast, illumination, site condition and a variety of other factors affect the legibility and aesthetic value of business signage. This session will help regulators understand the myriad considerations in developing a sign ordinance, help sign buyers understand the advantages/disadvantages of different sign types, and help new sign company employees attain a broad understanding of the sign manufacturing, approval and installation process.


SRF Research Insights: Perceptions of Signage & Wayfinding
Wednesday, April 24, 2019
12:30 PM – 2:00 PM

What single, simple design tactic can enhance the legibility of a sign in an urban setting? Can you predict the visual effectiveness of a sign? How are major facilities integrating mobile apps, beacons and “blue dot” wayfinding with static signage? The Sign Research Foundation presents the results of their 2018 academic research on signage. This session is presented Ted Talk style with experts delivering 15 minute presentations on their key insights into sign illumination, digital wayfinding and sign codes that encourage creative design.


SRF Megasession: Spectacular Fails — Lessons from the Trenches
Wednesday, April 24, 2019
2:00 PM – 3:00 PM

Every sign project is unique and holds its own challenges. Each stakeholder in the process has an important role – the buyer must understand and articulate their needs, the designer must translate that into a vision, the fabricator makes that vision a reality and the permitting official must weigh the community aesthetics within the economic interests. What happens when things don’t go according to plan? This rare opportunity to hear stories of resilience from all four perspectives will show how to embrace failure and build from it.


SRF Roundtables: Planners & Permitters — Working Together
Wednesday, April 24, 2019
3:30 PM – 4:30 PM

The Sign Research Foundation provides year-round education to planners and sign code officials. This working session will host 50 planners from across the United States to dissect and evaluate their local sign ordinance alongside sign company professionals. Using the SRF Model Sign Code as guidance, each roundtable will work together to understand economic needs within the context of each individual community. Respecting and learning from each other is the cornerstone of building effective, consensus-based sign codes. This session is open to all sign company employees involved in the application and approval process for sign permits.