ISA International Sign Expo 2022

Georgia World
Congress Center

Exhibitor Success & ROI Center

ISA’s Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find expert guidance to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable, financial value beyond cost. 
 
Follow this proven-effective 5-step exhibitor success program to revitalize your re-entry to live exhibiting.
 
STEP 1. Download FREE Planning, Cost Control & Measurement Tools:  
  1. Trade Show Planning & Management Tool
  2. Exhibit Budgeting & Cost Control Tool
  3. Exhibit & Financial Performance Metrics Tool
 
STEP 2. Complete 5 Strategic Planning Exercises at Before the Event:      
  1. Define Your Outcomes
  2. Identify & Attract Your Ideal Visitors 
  3. Manage Your Visitor’s Experience 
  4. Manage Your Leads
  5. Measure Your Performance & ROI 
 
STEP 3. Watch, Learn and Succeed With Live/On-Demand Webinar: THRIVE LIVE!  How to Safely & Successfully Re-Enter Live Exhibiting | Wednesday, February 23, 2022 at 2:00 – 3:00 PM ET
With the pandemic shutting down live exhibitions, chances are your exhibiting strategies could use a little tune-up as you prepare to re-enter in 2022. Now is the perfect time to look back, re-imagine and improve your exhibiting strategies with safety, improved productivity, and ROI as top priorities.  In this strategic exhibitor educational session, 30+ year expo veteran and North America’s leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will introduce you to his Exhibit Marketing Process. This proven-effective process will help you assess your current/previous level of execution and identify specific areas to focus on as you prepare for your triumphant return to live expos. 

For more information, please contact the Southern States Sign Association office at 850-205-5640.

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