ISA International Sign Expo 2022

Georgia World
Congress Center

Learning Lounge

Registration Pricing

Advance
FREE
Member Early Bird
$20
Non-member Early Bird
$30
Member Regular
$30
Non-member Regular
$30

Explore the Latest Ideas & Opportunities

Our industry is continuously evolving, making the need for ongoing training and education vital to staying competitive. Find solutions to your most pressing challenges and discover new ways to grow your business with these FREE sessions lead by industry thought-leaders.

Session schedule is subject to change. 

Sessions by Date

Wednesday, May 4

10:45 AM – 11:15 AM
Mark Rugen, MUTOH America

Let’s talk about the essential software tools that a shop should have to solve difficult issues with files and design while saving time. Most might think that Adobe or Corel are all they need, but there are other tools that handle specific design issues much faster. Some of these tools are low cost and some are even free. We’ll make everyone aware of some of them and show a few examples of why they can be handy.

11:30 AM – 12:00 PM
Bill Farquharson, Aspire For

When you think, “Sales Rep,” what comes to mind? Probably the image of someone trying to force you to buy a car you don’t want. The overwhelming majority of us would rather face root canal than make a sales call. But what if the fear could be removed? What if selling were as easy as a casual conversation with a friend? You will leave this special presentation with 10 instantly-applicable ideas for sales growth without the hard sell.

12:15 PM – 12:45 PM
Damaris Piraino, Morgan Hutchings, Catherine Davis; International Sign Association

Whether you have 100 followers or 5,000, there’s something for everyone is this fast-paced social media session. Attendees will leave with 20 tips designed to grow your personal or business LinkedIn, Instagram, Facebook, or Twitter account.

1:00 PM – 1:30 PM
Destiny Rotuno, Avery Dennison

Avery Dennison and has teamed up with a well-known brand in the world of personalization & customization to bring you a new product line. Join Destiny Rotuno and a special guest as they discuss how you can diversify your business by offering new products and services to your customers.

2:30 PM – 3:00 PM
Josh Wheeler, Sign Shop Marketing Pros

In this session, Josh will talk about what marketing automation and ai is, why it’s important to your business, and how to Implement AI & Automation into your company. We will cover several problems that can be addressed through automation that will lead to more sales and profits. We’ll show live demonstrations for how to close more quotes and turning missed calls into business automatically. By the end of this session, you will have a basic understanding of how automation and ai can help and the next steps you need to take to get started in your business.

1:45 PM – 2:15 PM
Eric Zimmerman, Keypoint Intelligence; Adrienne Palmer, Big Picture Magazine

We all know that the last 20-24 months have been unprecedented. The global economy has been altered on many different levels, and the wide format print market saw no exception. However, with signage and graphics communication being an essential part of society, wide format print service providers (PSPs), while affected by COVID-19, were able to shift their application mix, find new opportunities, and in many cases, thrive!

Join us to discuss the results of an April 2022 collaborative Keypoint Intelligence and Big Picture Magazine survey of North American PSPs to find top trends that can help you expand your product portfolio and profit margins, even in the most trying times.

Key Takeaways:
Application Trends
Equipment trends
Software/Workflow Trends
Pricing/Margin
Sustainability Demands
Level of Optimism in Economic Recovery

12:15 PM – 12:45 PM

Since 2019, OSHA has required employers to evaluate the qualification of their crane operators on each piece of equipment. Come learn the quick, straightforward method to comply with this rule with minimal downtime for your employees and your equipment.

4:00 PM – 4:30 PM
Josh Culverhouse, ORAFOL

Expand your offering and increase revenue with reflective graphic applications. Learn everything you need to know when it comes to successfully selecting the correct reflective sign and graphic sheeting for your upcoming projects. From traffic and municipal wayfinding signage to emergency service vehicle graphics – understand the technical differences for these everyday sign and graphic application!

Friday, May 6

10:45 AM – 11:15 AM
Allie Kunc, ISA

Finding and attracting new workers is one of the top issues affecting the success of sign, graphics and visual communications companies. But, hope is not lost. Through partnerships, digital badging, awareness campaigns and more, ISA’s Workforce Development & Education programs are attracting young, skilled workers to the industry. Come learn how you too can attract new talent, as well as cultivate the talent you already have.

11:30 AM – 12:00 PM
Lucy Pereira, APCO Signs; Kenny Peskin, ISA

Learn about the latest developments and code changes that will be appearing in the 2024 Int’l Building Code and that are proposed for ADA signs in the next edition of the A117.1 standard.

12:15 PM – 12:45 PM

There’s no more important investment than quality signage, and studies from the Sign Research Foundation (SRF) prove just that! Learn about the SRF research which shows the economic value of signs for businesses, and use it to seal the deal with your customers.

1:00 PM – 1:30 PM
Sapna Budev, Kenny Peskin, ISA

Do you have what it takes to beat the nerds at the Sign Research Foundation? Try your best at answering general and sign-related trivia against your peers (and ISA/SRF board and staff!). Prizes for the winners, but most importantly – bragging rights for a year!

1:45 PM – 2:15 PM

Leave it to local jurisdictions to come up with new ways to regulate signs and make it harder to get signs permitted. Learn from ISAs Advocacy experts what to expect and how to overcome these latest local regulations so that you can get your customers the signs they need and deserve in timely fashion.

Thursday, May 5

10:00 AM – 10:30 AM
10:45 AM – 11:15 AM
Mark Rugen, MUTOH America

Envision new ways to use your printer and expand your business! Learn about different ink types, new markets and what you need to know about color. This session will explore ways to increase sales with your current customer base and will include print samples to see and touch.

12:15 PM – 12:45 PM
Michael Hage, All Signs; Lori Anderson, ISA; Mike Lev, Harbinger; Patti King, Arizona Sign

Industry volunteers and staff discuss the countless benefits of getting involved with industry associations and how to get started

1:00 PM – 1:30 PM
Randy Garcia, Doug Phelps, Cassandra Yu, Avery Dennison

Workplaces, retail spaces and homes have drastically changed over the course of the pandemic. Many corporate offices are undergoing renovations to better serve a hybrid-working infrastructure, brick-and-mortar stores are trying to figure out how to get customers back in the door, and home improvement demand is at an all-time high. Join Avery Dennison for this informative discussion about innovative privacy solutions for every space, and how you can benefit from these offerings. 

1:45 PM – 2:15 PM
David Hickey, ISA

The Austin v Reagan case is about to be decided by the US Supreme Court, and it could change our industry forever! Find out what it may mean for your sign business before it’s too late

3:15 PM – 3:45 PM
Josh Culverhouse, ORAFOL

Expand your offering and increase revenue with reflective graphic applications. Learn everything you need to know when it comes to successfully selecting the correct reflective sign and graphic sheeting for your upcoming projects. From traffic and municipal wayfinding signage to emergency service vehicle graphics – understand the technical differences for these everyday sign and graphic application!

4:00 PM – 5:00 PM
Sapna Budev, Kenny Peskin, International Sign Association

Do you have what it takes to beat the nerds at the Sign Research Foundation? Try your best at answering general and sign-related trivia against your peers (and ISA/SRF board and staff!). Prizes for the winners, but most importantly – bragging rights for a year!

Additional Education

Education Roundtable

Community Cohorts

Discover a new forum where you and your peers can come together to exchange ideas and solutions touching all aspects of your company, department and career.
Learn More

Pre-Conference Workshops

Dive deep into key topics including digital signage, wide format print, sales, and wraps with these half- and full-day workshops.
Learn More
Elevated view of Mercedes Benz Stadium prepared for Super Bowl LIII

Offsite Tour

Go beyond the show floor with an exclusive behind-the-scenes tour of the spectacular signage at Mercedes-Benz Stadium - led in part by Principle Global, who installed the exterior signage.
Learn More

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