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Lounge & Learn

Expo2018 932 Of 2018

Free education right on the show floor!

Attendees will be able to take advantage of FREE 30-minute express education covering current issues and product information within the sign, graphics and visual communications industry. When speakers aren’t presenting, feel free to rest your feet and recharge in the comfortable seating area.

Check out the Lounge & Learn schedule below!

Wednesday, 4/24/19 Session Title Session Description Session Speaker
10:45 AM - 11:15 AM Crane Operator Evaluations – Explaining the New Employer Requirements In February 2019, OSHA’s rule took effect, mandating employers evaluate the qualification of their crane operators on each piece of equipment. Compliance with this requirement will have paperwork/recordkeeping impacts, as well as on the work scheduling of a sign company’s most experienced operators. Violations of this new regulation could result in significant fines and grounding of your equipment, so come learn how this rule will affect sign company owners and shop employees. Kenny Peskin, ISA
11:30 AM - 12:00 PM How Outsourcing Can Benefit Your Sign Company Learn how outsourcing can save money and help leverage bids in the competitive landscape of the sign industry. Jim Schwieger, Miratec Systems
1:00 PM - 1:30 PM Adhesives for Retail Graphics

Branding and graphics are crucial to speaking to the customer before they ever interact with a sales associate or even a product. There are several factors to consider when choosing the proper media for the job. Learn the dos and don'ts of retail graphics and how to save you time and money through the use of proper media for the specified job.

Steve Broad, Drytac;
Dennis Leblanc, Drytac
1:45 PM - 2:15 PM

Marketing in a Digital World: Growing Your Business with Digital Marketing

Ninety percent of B2B buyers research online before making a purchase decision. Are they finding you? In this session you will learn how to help make sure your prospective customers find, reach and engage with your brand and not the competition! Our 3M Digital Marketing Experts will walk you through the “musts” of your digital marketing strategy and how a great content plan can drive your business to new heights.

Aaron Mills, Digital Marketing Manager;
3M Commercial Solutions Division

3:15 PM - 3:45 PM

The View from Xplor: The Converging Trends of Two Print User Communities

As much as the printing industries are segmented by technologies and user intent, today’s print shop is likely to be producing documents, commercial assignments, and wide format work under one roof or in partnership with like-minded partners. The convergence in the printing world means that all parties need to learn a bit more about the other areas to expand and partner successfully. In this talk, we will look at where the hot spots are in digital printing, where the crossover opportunities are, and some ideas on how to go after them.

Pat McGrew,

4:00 PM - 5:00 PM Hot Product Preview Come learn how incorporating the latest product innovations can transform your business, expand output and increase profits. The top ISA Sign Expo® 2019 Innovation Award Winners in the areas of print, electronic and traditional signage and business solutions and software will showcase how their products are transforming the sign, graphics and visual communications industry. But the learning doesn’t stop there, after the session stay for a reception where you can network with these and other suppliers as well as others in the industry who are also looking for ways to transform their business and/or solve their biggest challenges.
Thursday, 4/25/19 Session Title Session Description Session Speaker
10:00 AM - 10:30 AM Low Environmental Footprint and Simplified Workflow in Fabric Printing Water based ink jet disperse dye inks have been used for more than 15 years to print brilliant colors on polyester fabrics for signage application. Over the last 5 years, low energy dyes have enable use of the sublimation process to achieve superior print results, simplify workflow and reduce the environmental footprint of the printing process. An overview of the benefits of printing with water based ink jet inks for signage applications will be presented.

Eric P Beyeler, Marketing Manager Artistri Textile inks, DuPont Advanced Printing

11:30 AM - 12:00 PM

The Productivity Challenge: What Really Works for Small/Medium Businesses?

In this session we’ll discuss key productivity challenges in the signage/graphics industry, debunk popular productivity myths, and share a few strategies that really work for small/medium businesses.

Kelly Canavan, Market Development Manager;
3M Commercial Solutions Division

12:15 PM - 12:45 PM Make the Signs You Make Even Better Signs look their best on the day they leave the factory. But sun, rain, and salt will affect the sign’s appearance. Accidents and animals leave their marks in other ways. Learn about the ways to improve the look of older signs. From removing scuffs and graffiti to repainting, from cleaning sign faces to changing panels, our experts will guide you through the process of deciding when to repair and when to replace.

Kenny Peskin, ISA;
Mike Lev, Harbinger

1:00 PM - 1:30 PM Activity Based Costing for Sign Fabricators Estimating is critical for make-to-order sign fabricators yet, this is often one of the most overlooked aspects of your business. Learn how to develop a costing program that ensures you are covering all of your expenses and assigning the right cost to every activity you perform. David Lechleitner, KeyedIn Solutions, Inc.
1:45 PM - 2:15 PM Color for Graphics Production 101 Looking to implement color management into your workflow? Learn how to simply integrate color management processes to keep customers happy, gain new customers and stay a step ahead of the competition. Dean Derhak, SAi
2:30 PM - 3:00 PM Identifying and Selecting Fonts, Techniques and Purposes There are lots of different font tools available today, but which tools are the best and what is the difference between them and what can they do? Get the answer to these questions and more. This seminar will show you efficient ways to find the right font for the job, how to solve hard font identification problems and what software you can use to make your business more efficient. Mats Löfberg, Graphic Powers
3:15 PM - 3:45 PM Permitting Traps and Tips Every community has its own sign code in which sign and graphics companies have to navigate as a normal course of business, and every customer wants a different sign that needs to get permitted. Get a leg up on competitors and make your customers happy by getting their permits approved and their signs ready for business. Learn how to maximize your knowledge and become a permitting pro!

James Carpentier, ISA;
Mitch Chemers

Friday, 4/26/19 Session Title Session Description Session Speaker
10:45 AM - 11:15 AM How to Win Clients and Influence Sign Regulators: Tales from the Sign Research Foundation SRF research has educated over 10,000 city planners, sign code officials, and business owners on the benefits of well-designed and regulated sign systems. Join us to learn about the most recent academic research on wayfinding practices; optimal sign regulations; and sign design, placement, and visibility. Attendees will have access to all the research studies produced by the foundation and learn how to use them to educate city officials, urban planners, and clients. Sapna Budev, Sign Research Foundation;
Ted Kiper, Cardosi-Kiper Design
11:30 AM - 12:30 PM ISA Town Hall Meeting Do you have questions about sign codes? Are workforce issues affecting your bottom line? Could you use resources to help with client relations? Well, look no further! ISA members, and nonmembers, are invited to join the ISA board of directors and leadership team to the annual ISA Town Hall Meeting. A short ten-minute presentation on the highlights of ISA member programs will kick off the meeting, then it’s all about you. Experts will be on hand to answer questions during this interactive session and ISA board members will be on-hand to discuss how ISA can deliver value to the industry and its members as well as answer any questions you might have for them. No preregistration is required.
12:30 PM - 1:00 PM Keeping Up With the Latest Developments to UL48 General Coverage Program Do you know what is involved with subscribing to the UL48 program for electric signs? Even if you think you know, the UL48 program continues to evolve. And the program in 2019 may be significantly different from previous years. Learn about recent developments, including the cost-effective Limited Production option now available for sign shops that produce

Joseph Frederic, UL

1:15 PM - 1:45 PM

What Your Customers Expect From a Digital Display Supplier

Our experience tells us that customers expect digital display products that will last, operate within established standards and comply with any local regulations that may be in place. They also expect to be supported throughout the lifetime of the product with service needs and tools to help them optimize their technology as well as make it easy and efficient to manage. Learn how to protect your brand and select vendors that align with your business goals.

Taylor Nilson, Daktronics

ISA Sign Expo® 2019 Lounge & Learn sponsored by:

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