Schedule

ISA Sign Expo 2021 – Virtual is three solid days of education, connections and inspiration. All are free and included with your registration. Click here for a downloadable schedule. 

Check out these expert-led sessions by suppliers/distributors right in their booths!

NOTE: The session will appear in the Hopin platform 5 minutes before the scheduled start time. During the show, Wednesday-Friday, to access the sessions, please login to Hopin and select the Sessions tab. 

Day 1 | April 7, 2021

  • Event Platform Opens

    • 10:00am ET
    • Event platform opens until end of day Friday, April 9
  • Expo Hall Opens

    • 11:00am ET
    • Expo Hall tab opens until end of day Friday, April 9
  • Opening Ceremony & Game Changer Session

    • 11:00am – 11:30am ET | Main Stage
    • Future Trends That Will Revolutionize Business: Sheryl Connelly reveals her secrets for how to think like a futurist. No one knows what the future holds and despite our best efforts to prepare for the unknown, the future plays out in unexpected ways. All too often, the success and failure of an organization comes down to its ability to manage uncertainty and effectively identify how external—and seemingly unrelated—trends could have significant impacts to one’s business. In this compelling keynote, Sheryl Connelly—Global Trends and Futuring at Ford Motor Company—reveals her secrets for how to think like a futurist, providing audiences with the expertise and strategies necessary for effectively anticipating change. From the 10 mega trends that could change the world as we know it before the year 2050 (which is a lot sooner than it seems), to perspective that will forever change one’s approach to long-term planning and strategy, Connelly delivers the insights necessary for organizations across industry sectors to thrive, innovate and remain relevant.
  • Titan Talk with Guayente Sanmartin

    • 11:30am – 12:00pm ET | Main Stage
    • Followed by a Live Q&A until 12:20pm ET | Main Stage
    • Guayente Sanmartin, General Manager, HP Large Format Business
    • Sanmartin shares her unique leadership strategies through tumultuous times and her passion for innovation and the development of teams, with special focus on women.
    • Join Guayente Sanmartin, General Manager HP Large Format Business for a live Q&A session following her Titan Talk.
  • Innovations for Sign & Display Market | Sponsored by Kongsberg Precision Cutting Systems

    • 12:15pm – 12:45pm ET | Sessions
    • Brad Leonard & Stuart Fox, Kongsberg
    • Join the Kongsberg team to hear about how innovation is the key driver of the sign and display markets and learn about exciting new products
  • Speakeasy with Justin Pate

    • 12:30pm – 1:00pm ET | Sessions
    • Justin Pate, The Wrap Institute
    • Join us for an informal chat and Q&A with wrap Expert Justin Pate of The Wrap Institute.
  • What’s My Truck Worth vs. The Total Cost of Operating? | Sponsored by Altec

    • 12:30pm – 1:00pm ET | Sessions
    • A discussion on the evaluation of your sign crane equipment’s life cycle, return on investment, and total operating cost.
  • GSG Presents: How to Make More Money with EMC’s This Year!

    • 12:30pm – 1:00pm ET | Sessions
    • Brett Wright & Shane Metheny
    • Why is the sign shop across town making more money than you with EMC’s? Learn the tricks to up your EMC sales & make more $ with STAX.
  • Earn More Local Customer Projects with Wrapmate | Sponsored by 3M

    • 12:30pm – 1:00pm ET | Sessions
    • Chris Loar, CEO; Lindsey Chervitz, Pro Onboarding and Success Specialist; Jake Lozow; Jeff Luery, Marketing Director, Wrapmate | Adrian Cook, Graphics Marketing, 3M Commercial Solutions
    • Looking for an easier way to bring in graphics projects and drive revenue? Join us to learn how the Wrapmate Pro Network can help you!
  • Finding the Truth about Antimicrobial Additives in Films | Sponsored by 3M

    • 1:00pm – 1:30pm ET | Sessions
    • Zach Doebler, Application Engineer, 3M | Adrian Cook, Graphics Marketing, 3M Commercial Solutions
    • Not sure what to believe about films making antimicrobial claims? Join us to learn which type of product claims are myth or compliant.
  • Printing With White Ink Made Easy | Sponsored by HP

    • 1:00pm – 1:30pm ET | Sessions
    • Tom Giglio, North American Latex Business Lead & Timothy Mitchell, HP
    • The NEW, HP Latex 700/800 Printer Series white ink breakthrough and ease of use for applications. White ink printing has changed forever.
  • SEGD Presents: Complex Color Management from the Johnson & Johnson Museum

    • 1:00pm – 1:40pm ET | Sessions
    • Carl Rhodes, Exhibit Design Director; James Hallock, Creative Director – Graphics; Ze Tan, Visual Designer, Gallagher & Associates | Barbara Rayder, Director of Graphics & Brian Barnwell, Senior Project Manager,  Design & Production Inc.
    • Carrying the color and logo of a huge brand throughout the design of a new museum is no small feat. Ask any brand manager and the importance of color adherence cannot be understated. But how do you ensure brand integrity in different media – various substrates, print, and digital media? Hear from clients at Johnson & Johnson, along with their partners at Design & Production to learn about the challenges and successes of their ambitious new museum.
  • Pressing Challenges: Project & Employee Management Today

    • 1:00pm – 2:00pm ET | Sessions
    • Jeff Wooten, Editor, Sign Builder Illustrated
    • Sign Builder Illustrated Editor Jeff Wooten will reveal results of the ISA’s “Most Pressing Industry Challenges in February 2021” and speak with sign shop owners about recent multi-component projects that they have recently completed, with a close-up focus on how they solved several of these design, fabrication, and installation challenges as well as how they managed workers through the COVID-19 pandemic during all stages of these projects.
  • Social Peer Groups

    • 1:00pm – 2:00pm ET | Sessions
    • Areas of Interest: Outdoor Rec, Fitness, Cooking, Gaming, Parenting & Family, Sports, Work/Life Balance
    • Choose from several topic-based breakout lounges to meet and connect with your peers. Each room will have facilitators and fun icebreakers to ease the awkwardness of talking to strangers. Introverts are welcome – we’ve got you, we promise!
  • GSG Presents: Substrates Print to Finish – Vanguard/Kongsberg

    • 1:30pm – 2:00pm ET | Sessions
    • Will Steely, GSG | Rick LeBlanc & Jesse Allmyer, Kongsberg
    • Print high margin digital signs & displays with Vanguard VR5D-E. Precision finishing on the Kongsberg Cutting Table.
  • Yorston and Associates Presents: Overcoming LED Shadowing | Sponsored by Principal LED

    • 1:30pm – 2:30pm ET | Sessions
    • Joe Lupton | Jeremy Breihof | Jordan Rhoads, Principal LED
    • Yorston and Associates, SignComp and Principal LED will educate on understanding light patterns to prevent all shadowing in narrow and deep sign cabinets.
  • Signage Color and Design Trends | Sponsored by Sherwin Williams

    •  2:00pm – 2:30pm ET | Sessions
    • Kiki Redhead & Alicia VanDuyse, Sherwin Williams
    • Learn about trends in color from one of our experts and find out what tools and support are available to help your business grow.
  • Avery Dennison Training Programs and Certifications | Sponsored by Avery Dennison

    •  2:00pm – 2:30pm ET | Sessions
    • Justin Pate, The Wrap Institute | John Duever
    • Learn the importance of education and certifications from Avery Dennison Trainers. Join us for an exciting announcement!
  • Cross-Bonding with Adhesives | Sponsored by Parker LORD

    •  2:00pm – 2:30pm ET | Sessions
    • Daniel Pomerleau, Parker LORD
    • The sign industry is driven by aesthetics and long-term performance, resulting in a wide range of materials and colors that need to be assembled together. We call this cross bonding. What you’ll learn: Top 3 most-popular cross bonding applications, understand what products to use and the surface prep needed, cross-reference chart for cross bonding.
  • Sign Research Foundation Trivia Challenge! | Sponsored by Reece Supply

    • 2:00pm – 3:00pm ET | Main Stage
    • Test your trivia know-how in this fun and fast session! Who will be crowned the ISA Sign Expo Trivia Champ? This will be a blast!
  • How Samsung Supports Channel Partners | Sponsored by Samsung

    • 2:30pm – 3:30pm ET | Sessions
    • Scott Durrant, Animator, Creative Group; Joseph Day, Manager of Creative Group & Howard Cook, Channel Partner Project Manager, Prismview, A Samsung Electronics Company | Kevin Izatt, Outdoor LED Product Manager, Samsung
    • Learn how Samsung supports it’s channel partners before and after your purchase – our Network Operations Center is with you all the way!
  • Start Your T-shirt Business with HTV | Sponsored by Chemica US

    • 2:30pm – 3:00pm ET | Sessions
    • Ben Thorne, Chemica US
    • Add the Chemica HTV product line using small cutters
  • Big Picture Panel: Digital Printing & Interior Décor

    • 3:00pm – 3:30pm ET | Sessions
    • Rachel Nunziata, Interior Décor Print Consultant & Adrienne Palmer, Editor-in-Chief, Big Picture Magazine
    • Learn how to enter the booming market, how to work with outside designers, plus, install standards and resources PSPs can turn to.
  • The Science and Art of Printing on Unique Substrates | Sponsored by Roland DGA

    • 3:00pm – 3:30pm ET | Sessions
    • Jay Roberts, Product Manager, Roland DGA
    • Join Roland DGA product manager, Jay Roberts, in exploring many unconventional substrates that graphics providers can print on to wow their customers and expand their business. Simply printing on vinyl, fabric and boards won’t always cut it – shops looking to grow should be ready to upsell their customers and say “yes” to unique requests that come in. This session will go over workflow considerations for printing on materials like:

      – Backlit films, with high color saturation
      – Metallized paper boards, using white ink and clear ink effects
      – Laminates, for architectural displays
      – Leathers, for promotional items and displays
      – Artistic papers for fine art applications
      … and more

  • GSG Presents: Gaining More Control & Creativity with RGB

    • 3:00pm – 3:30pm ET | Sessions
    • Gary Colburn, System Developer, Principal Lighting Group | Austin Sherman, GSG
    • Elevate your next creative lighting project with GSG utilizing Principal LED’s new service offering – RGB control
  • Take the Pain Out of Permitting

    • 3:00pm – 4:00pm ET | Sessions
    • Kenny Peskin & James Carpentier, ISA | Megan Pyrtle, Co-Director of Project Managers, Allen Industries | Cindy Proett, Municipal and Community Coordinator, Luminous Neon Art & Sign Systems
    • This course has been approved for CEU credits by the International Code Council (ICC). Receive .10 CEU credits for attending. You will receive a certificate of completion 10-15 days after the session.
    • The permitting process for getting your customer’s signs approved can often be viewed as arbitrary and time consuming as nearly every part of the process from design to installation to replacement requires permit approval. Gain an understanding of how to prepare for successful permitting; analyze specific scenarios and case studies to learn winning strategies to apply to your permitting situations, and leave with tips and tricks to help you streamline the process and overcome challenges.
  • Professional Peer Groups

    • 3:00pm – 4:00pm ET | Sessions
    • Job Roles: Admin/HR, C-Suite, Family-Owned Business Members, Graphic Designers, Installers, Production/Fabrication, Project Managers, Women Leading the Industry, Young Professionals
    • Choose from several topic-based breakout lounges to meet and connect with your peers. Each room will have facilitators and fun icebreakers to ease the awkwardness of talking to strangers. Introverts are welcome – we’ve got you, we promise!
  • Meet Our All-New, High Performance Resin Printers | Sponsored by Epson

    • 3:30pm – 4:00pm ET | Sessions
    • Matt McCausland, Senior Product Manager & David Lopez, Epson
    • Come and see what’s new at Epson with our All-New, High-performance Resin printers. In the Live session, you will be able to get a thorough demonstration of our new SureColor® R5070 and SureColor® R5070L, learn what Resin ink technology is and how it can boost your productivity, quality, and overall expectations. Senior Product Manager Matt McCausland and Product Manager David Lopez will be answering live questions so you can see how the All-New SureColor R5070 and SureColor R5070L will improve your business needs.
  • GSG Presents: Brilliant Prints & Easy Installations with Roland and Arlon

    • 3:30pm – 4:00pm ET | Sessions
    • Mike Aybinder & Louie Calma, Arlon | Kenny Ginn, GSG
    • Discover how the vibrant colors of Orange and Green increase color gamut & expand image quality with Roland & Arlon.
  • Marketing Your Sign Company in a Digital World

    • 3:30pm – 4:20pm ET | Sessions
    • Deborah Corn, Intergalactic Ambassador to The Printerverse, Print Media Centr
    • You may have the best signage solutions, quality and service – but do the right people know your company exists? Join the Intergalactic Ambassador to the Printerverse, Deborah Corn, for a quick overview on how to optimize your online presence for maximized real-world results.
  • 10 Post-COVID Sales Actions to Take

    • 4:00pm – 4:30pm ET | Sessions
    • Bill Farquharson, President, Aspire For
    • Now that we have the pandemic nightmare in the rearview mirror, it is imperative to look forward and focus on growth, both ours and our customers’. But where do you start? And how do you overcome the new sales challenges such as, where is everyone working from and how do I connect with them? You’ve got questions and this fast-paced presentation has your answers. You’d better be prepared to take notes quickly, because Bill Farquharson is going to deliver on the title’s promise with 10 sales actions to take immediately. Don’t be late or you might miss one!
  • It Cuts, It Routes, It Automates…Welcome to Zünd! | Sponsored by Zünd

    • 4:00pm – 4:30pm ET | Sessions
    • Nathan DePagter, Trainer & Adam Walkowski, Zünd America
    • Meet Zünd America and join in live demos of automated cutting & routing workflows featuring over-cutter registration and tool changes.
  • Big Picture Magazine’s 2021 Best of Wide Format Awards

    • 4:30pm – 5:30pm ET | Sessions
    • Adrienne Palmer, Editor-in-Chief, Big Picture Magazine
    • Big Picture, in partnership with ISA and sponsored by FujiFilm, HP, Roland, and SAi, is honored to announce the winners of the third annual Best of Wide Format Awards. The awards honor the most creative, innovative, and inspiring large-format digital print projects in our field. The 12 winning projects demonstrate how today’s print service providers push the boundaries of wide-format digital print. They also encompass the world’s current social movements and the ongoing pandemic.
    • How can fabricators produce a complicated and spectacular design aesthetic that reflects ingenuity an innovation while remaining practical to the build process? These award winning projects in fabric environments, fabric structures, awnings & canopies, and tents showcase excellent examples of fantastic design paired with practical application.
  • Happy Hour with Affiliated Associations

    • 4:30pm – 5:30pm ET | Sessions
    • Virginia Sign Association & Midwest Sign Association
    • Join Affiliated Sign Association friends and colleagues for a fun happy hour after a great day at ISA Sign Expo 2021 – Virtual!
  • Rise & Signs with Roland Happy Hour

    • 4:30pm – 5:30pm ET | Sessions
    • The popular Rise & Sign YouTube channel has its ISA Sign Expo debut! Grab a beverage and be ready for fun after a hard day “walking” the show floor!

Day 2 | April 8, 2021

  • Opening Welcome & Titan Talk with Harry Patz

    • 2:00pm – 2:40pm ET | Main Stage
    • Harry Patz, Senior Vice President and General Manager, Display Division, Samsung
    • Patz will be talking about the lessons he has learned about leading teams through challenges, from September 11, 2001 to the COVID-19 pandemic, and how he maintains his own work-life balance.
  • SEGD Presents: Complex Fabrication & Install at Salt Lake City Airport

    • 2:10pm – 2:50pm ET | Main Stage
    • Bruce Dickinson
    • A fascinating case study of a sign project at Salt Lake City Airport. Learn how sign fabricators, designers, and clients handled internal and collective project management challenges to produce a complicated and spectacular design aesthetic that reflects ingenuity an innovation while remaining practical to the build process?
  • GSG Presents: Print the Whitest Whites – HP800W & Avery

    • 2:30pm – 3:00pm ET | Sessions
    • Timothy Mitchell, HP | Molly Waters, Avery Dennison | Mark Asprodites, GSG | Michael Falagrady, Matthews Paint
    • Join HP & Avery to extend your print portfolio – print the whitest whites on high margin window graphics/decals.
  • Accessibility & the ADA Crash Course | Sponsored by Nova Polymers

    • 2:30pm – 3:00pm ET | Sessions
    • Dave Miller, Managing Director, Nova Polymers
    • Are you confident in ADA codes related to signage? Our crash course focuses on ADA requirements for Room Identification & Wayfinding Signage.
  • Titan Talk with Matt Shay

    • 3:00pm – 3:40pm ET | Main Stage
    • Matt Shay, President & CEO, National Retail Federation (NRF)
    • As the head of the National Retail Foundation (NRF), Shay will be talking about the outlook for retail and how it could impact the sign, graphics and visual communications industry.
  • Digitally Printed Backlit Images that Look Great! | Sponsored by 3M

    • 3:00pm – 3:30pm ET | Sessions
    • Tony Fulco, Marketing Manager US and Canada & Fabio Loria-Quesada, 3M
    • How to get a digital image that has the proper day/night color balance, so your signs don’t look too dark by day or washed out by night.
  • Speakeasy with John Duever

    • 3:30pm – 4:00pm ET | Sessions
    • John Duever, Vinyl Images
    • Join John Duever from Vinyl Images as he discusses his successes and challenges in the competitive fleet business!
  • Expand Your Business Beyond Signage | Sponsored by Chemica US

    • 3:30pm – 4:00pm ET | Sessions
    • Ben Thorne, Chemica US
    • Add the Chemica HTV product line using Mimaki printers
  • Productivity to Profitability – Asanti Software Suite | Sponsored by Agfa

    • 3:30pm – 4:00pm ET | Sessions
    • Mark Gallucci, Manager, Technology Marketing & Jason Hamilton, Director of Print Strategy, Agfa
    • Time is money! Streamline and automate your complete production workflow, increase connectivity with clients and boost your business.
  • 3M Has Modernized Installer Training | Sponsored by 3M

    • 3:30pm – 4:00pm ET | Sessions
    • Nate Place, Sr. Application Engineer & Phil Aquin, 3M Lead Graphics Trainer, 3M
    • 3M installer training lets you direct your career. You can focus on a specific installation type or learn multiple skills.
  • True Growth in the $500 Million Rubber Stamp Industry | Sponsored by Shachihata

    • 3:30pm – 4:00pm ET | Sessions
    • Josh Musial, X-Stamper
    • Rubber stamps are an estimated $500 million industry annually. Find out how to get your piece.
  • To SEG or Not to SEG

    •  4:00pm – 4:30pm ET | Sessions
    • Mike Horsten, Founder, TexSmart | Adrienne Palmer, Editor-in-Chief, Big Picture Magazine
    • Join Mike Horsten, founder of TexSmart, and Adrienne Palmer of Big Picture for a live Q&A on Silicone Edge Graphics (SEG). In this session, Mike will complete a demo of how a fabric can be mounted and explain the process.
  • Introducing Samsung’s New XPR-B Outdoor LED Display | Sponsored by Samsung

    •  4:00pm – 4:30pm ET | Sessions
    • Kevin Izatt, Outdoor LED Product Manager & Steve Cunningham, Southeast Territory Sales Manager, Samsung | Justin West, Owner, Nitelites Signs & Graphics
    • Join Samsung to see the new outdoor LED message center, XPR-B and learn about a recent successful installation!
  • GSG Presents: Creating Impactful Wall Graphics with 3M

    • 4:00pm – 4:30pm ET | Sessions
    • Bryan Baker, Senior Account Representative, 3M | Will Jackson, GSG
    • Know the best wall films- interior & exterior to use for your next project 3M discusses textured and smooth walls & the low VOC challenge.
  • Sign Manufacturing Day: A 365 Recruiting Tool

    •  4:00pm – 4:50pm ET | Sessions
    • Ryan Bailey, Director of Human Resources, Federal Heath | Matt Baker, Owner, Baker Signs | Heather Ferrin-Myers, Director of School to Career, Hillsboro Chamber of Commerce | John Yarger, President, North American Signs
    • Finding new and qualified employees remain one of the biggest challenges facing sign companies. This informative session will explore how sign companies have utilized ISA’s Sign Manufacturing Day to their advantage to recruit students and get them enthusiastic about the career opportunities in the sign and graphics industry. Panelists will discuss how you can work with local schools and Chambers of Commerce to attract NextGen employees, how you can prepare your teams for hosting – and impressing – students, and creative ideas to get students engaged and excited about a career in your company.
  • Social Peer Groups

    • 4:00pm – 5:00pm ET | Sessions
    • Areas of Interest: Outdoor Rec, Fitness, Cooking, Gaming, Parenting & Family, Sports, Work/Life Balance
    • Choose from several topic-based breakout lounges to meet and connect with your peers. Each room will have facilitators and fun icebreakers to ease the awkwardness of talking to strangers. Introverts are welcome – we’ve got you, we promise!
  • How Image360 can Maximize Your Wide Format Business | Sponsored by Image360

    • 4:30pm – 5:00pm ET | Sessions
    • Mike Cline, Chief Development Officer & Mike Miller, Director of Franchise Development, Image360
    • Learn how Image360 can maximize your opportunities within Signage, Graphics and Displays. We have the resources and experience to grow your Wide Format business.
  • What’s My Truck Worth vs. The Total Cost of Operating? | Sponsored by Altec

    • 4:30pm – 5:00pm ET | Sessions
    • A discussion on the evaluation of your sign crane equipment’s life cycle, return on investment, and total operating cost.
  • GSG Presents: MPC1 Primer for Etching & Reflective – New!

    • 5:00pm – 5:30pm ET | Sessions
    • Brad Lind | Kevin Edington & Calvin Rollyson, GSG
    • Learn from experts on solutions and applications for MPC Brilliant White Primer. Fast Dry, Non Yellowing & Uniform light reflection.
  • Discover Your Potential Through Print | Sponsored by Mimaki

    • 5:00pm – 5:30pm ET | Sessions
    • Michael Maxwell, Senior Manager Corporate Strategic Development, Mimaki
    • Grow your business with expert printing made easy. Join a conversation on workflows and solutions for business growth through print.
  • Out of the Box Recruiting (A to Z)

    • 5:00pm – 5:40pm ET | Sessions
    • Elisha Gordon, National Search Consultant, MetroSeek | Amanda King, People & Culture Leader, Poblocki | Mike Quigley, Vice President, Sign-Age of Tampa | Jeff Young, Senior Vice President, YESCO
    • We hear you – recruiting new employees is hard. Really hard! But even though finding employees may be one of your biggest challenges, you still have to have a sense of humor! The audience will decide which creative solution to find new employees will win the day. This fun and interactive session will include a panel of industry leaders sharing their creative recruitment ideas. Which panelist will win? Which idea will take the top prize? Or will someone in the audience steal the spotlight for the most creative solution? No matter who wins, this not-to-be-missed session will get your ideas flowing!
  • From The Shop Floor: Why You Should Consider Soft Signage

    • 5:30pm – 6:10pm ET | Sessions
    • Brian Hite, Image Options | Pam Richards, Color Gamut | Adrienne Palmer, Editor-in-Chief, Big Picture magazine
    • Panel Discussion highlighting Best Practices, Challenges and Opportunities in Soft Signage.
  • State of the Wide Format Industry – Road Map to Recovery

    • 5:30pm – 6:10pm ET | Sessions
    • Eric Zimmerman, Director of Wide Format Printing, Keypoint Intelligence
    • In 2020, Wide format printing endured unexpected changes due to the COVID-19 pandemic. As we strive to move toward recovery in 2021, we will see continued shifts and modifications in several key wide format segments. Join us as we provide a recap of the top trends from 2020 and several predictions for this year, based off the Keypoint Intelligence 2021 Wide Format Road Map. These trends will have a significant impact on how print service providers should serve their customers and grow their businesses as we move into economic recovery.
  • Professional Peer Groups

    • 5:30pm – 6:30pm ET | Sessions
    • Job Roles: Admin/HR, C-Suite, Family-Owned Business Members, Graphic Designers, Installers, Production/Fabrication, Project Managers, Women Leading the Industry, Young Professionals
    • Choose from several topic-based breakout lounges to meet and connect with your peers. Each room will have facilitators and fun icebreakers to ease the awkwardness of talking to strangers. Introverts are welcome – we’ve got you, we promise!
  • Spectacular Fails and Successes

    • 5:40pm – 6:30pm ET | Sessions
    • Sarosh Nayar, Fastsigns | Keith Davis, Technical Design Director, KRD Design | Judy Walton, Senior Tenant Sign Manager, Premium Outlets – Simon | Nicole Bergstrom, President, SmithCraft | Matt DiSalvatore, VP/Sales, Creative Signs Inc. | Mike McCarthy, Vice President, DCL
    • According to Albert Einstein, “Failure is success in progress.” We’ve all been there. A sign project gone wrong, terribly wrong. But somehow, some way, you pull a rabbit out of a hat and that spectacular fail turns into a spectacular success. Join this informative session about how leadership, culture and teamwork can combine to change the panic of a potential failure to the euphoria of a great sign and a delighted customer. A panel of industry leaders will discuss the valuable lessons learned from mistakes and how to keep the team moving forward even when things go wrong.
  • Mixology Uncovered: Simple 2 Sensational | Sponsored by Roland DGA

    • 6:30pm – 7:30pm ET | Sessions
    • Kelsey Edge
    • Recipes! Drinks! Laughs! Learn mixology tips to wow guests at your next party AND have fun with colleagues. Win-Win-Win!

Day 3 | April 9, 2021

Opening Welcome & Confessions of a Corporate Futurist: 10 Mega Trends

    • 11:00am – 11:30am ET | Main Stage
    • Live Q&A follows until 12:00pm ET | Sessions
    • Sheryl Connelly, Global Trends and Futuring, Ford Motor Company
    • No one knows what the future holds and despite our best efforts to prepare for the unknown, the future plays out in unexpected ways. All too often, the success and failure of an organization comes down to its ability to manage uncertainty and effectively identify how external—and seemingly unrelated—trends could have significant impacts to one’s business. In this compelling keynote, Sheryl Connelly—Global Trends and Futuring at Ford Motor Company—reveals her secrets for how to think like a futurist, providing audiences with the expertise and strategies necessary for effectively anticipating change. From the 10 mega trends that could change the world as we know it before the year 2050 (which is a lot sooner than it seems), to perspective that will forever change one’s approach to long-term planning and strategy, Connelly delivers the insights necessary for organizations across industry sectors to thrive, innovate and remain relevant.
  • Tapping Schools and Communities for Unique Opportunities | Sponsored by Chemica US

    • 11:00am – 11:30am ET | Sessions
    • Add the Chemica HTV product line using Mimaki cutters
  • Keeping Up Appearances: Prompting Customers to Upgrade | Sponsored by Daktronics

    • 11:30am – 12:00pm ET | Sessions
    • Taylor Nilson, Market Manager
    • How do you help customers see the need to upgrade their sign? Provide them solid reasons to improve their digital signs and their business!
  • WLI Presents: Smashing the Myths of Women in Business

    • 11:30am – 1:00pm ET | Sessions
    •  Andi Simon, PhD, CEO, Simon Associates Management Consultants
    • Andi Simon PhD, an internationally recognized corporate anthropologist, will talk about her new book, Rethink: Smashing the Myths of Women in Business. In this talk, she shares how women have challenged the myths holding them back so they can achieve personal and professional success. Andi will also talk about how you can attain your goals by rethinking your own life’s journey, overcoming the hurdles and shattering the glass ceilings.
  • Wrap Warrior Game Show: Round 1: Cutting

    • 11:30am – 12:00pm ET | Main Stage
    • Justin Pate, The Wrap Institute
    • The competitors will go through 4 stages in this round for a chance to win $500 worth of 3M Knifeless Tape.
  • Introducing the Latest in White Ink Printers with HP | Sponsored by TubeliteDenco

    • 11:30am – 12:30pm ET | Sessions
    • Michael Falagrady, Latex Printer Sales, HP
    • The industry’s leader will walk you through some application opportunities for your business.
  • Panel Discussion: Cutting Logic and the Science of Blades

    • 12:00pm – 12:30pm ET | Sessions
    • Justin Pate, The Wrap Institute
    • Jim Miller, Michael Althof, Phil Aquin, Krystal Miszewski and host Justin Pate talk about blades and cutting plus you can win over $1,000 in prizes.
  • IFAI Session: Printing Textiles for Interior Décor

    • 12:00pm – 12:40pm ET | Sessions
    • Mark Marchesi, Manager, Printing and Product Surface Imaging, Designtex
    • Learn about the different ways digital textile printing can be used to decorate interiors. We’ll cover different applications from drapery, to acoustic panels, to upholstery, and talk about the opportunities and the challenges associated with each.
  • ENCORE SEGD Presents: Complex Color Management from the Johnson & Johnson Museum

    • 12:00pm – 12:40pm ET | Sessions
    • Carl Rhodes, Exhibit Design Director; James Hallock, Creative Director – Graphics; Ze Tan, Visual Designer, Gallagher & Associates | Barbara Rayder, Director of Graphics & Brian Barnwell, Senior Project Manager,  Design & Production Inc.
    • Carrying the color and logo of a huge brand throughout the design of a new museum is no small feat. Ask any brand manager and the importance of color adherence cannot be understated. But how do you ensure brand integrity in different media – various substrates, print, and digital media? Hear from clients at Johnson & Johnson, along with their partners at Design & Production to learn about the challenges and successes of their ambitious new museum.
  • ENCORE Be a Great Boss–Lead, Manage & Be Accountable

    • 12:00pm – 1:00pm ET | Sessions
    • Ian Tonks, Traction Trainer
    • Successful companies have employees who are productive, engaged and happy. And it starts at the top! Great leaders and managers don’t tiptoe around the fact that they’re in charge. They take pride in their role and genuinely care about their people. They aren’t overbearing and don’t think their titles give them special privileges. They understand that great employees are one of the organization’s best assets, and as such work to create and maintain an environment where people excel. Learn how to be the best “boss” you can be – not only for your employees, but for yourself and the future of your company.
  • Digital Workflow – Enabling More Productivity | Sponsored by HP

    • 12:30pm – 1:00pm ET | Sessions
    • Paul Wagner, HP
    • Profits and productivity. How do you manage these without spending more, especially on software? Find out in this informative session.
  • Wrap Warrior Game Show: Round 2: Design and Communication

    • 12:30pm – 1:00pm ET | Main Stage
    • Justin Pate, The Wrap Institute
    • Round 2 combines product knowledge, problem solving and install skills with over $500 in prizes on the line.
  • Wide Format Printing Challenges & Best Practices | Sponsored by TubeliteDenco

    • 12:30pm – 1:30pm ET | Sessions
    • Mike Pingalore & Melissa Maude, Senior Application Engineer, 3M
    • 3M Application Engineers will share solutions to digital printing questions and challenges such as the ABC’s of process control in printing, how to use a spectrophotometer in your shop, spot color matching, the ins and outs of color proofing and managing customer expectations
  • Titan Talk with Denise Rutherford

    • 1:00pm – 1:40pm ET | Main Stage
    • Denise Rutherford, Senior Vice President of Corporate Affairs, 3M
    • Rutherford shares her commitment to building sustainably-competitive businesses and her work advocating for greater STEM education within local communities.
  • Panel Discussion: Design and Communication

    • 1:30pm – 2:00pm ET | Sessions
    • Justin Pate, The Wrap Institute
    • Dan Anontelli, Bruno Dede, Maike Maurer and host Justin Pate talk about the importance of good design and communication plus you can win over $1000 in prizes.
  • Solar & Outdoor Lighting with TubeliteDenco | Sponsored by TubeliteDenco

    • 1:30pm – 2:30pm ET | Sessions
    • Dan Brown, National Solar and Lighting Manager, Tubelite
    • Solar & Outdoor Lighting
  • WLI Presents: 5 Ways Food Can Improve Productivity and Reduce Stress at Work

    • 1:40pm – 2:10pm ET | Sessions
    • Jaya Jaya Myra; Best-Selling Author, TEDx Speaker and Mind Body Wellness Expert
    • Have you ever wondered how much foods impact your health and wellbeing? More thank you think! Regular media contributor and mind body wellness expert Jaya Jaya Myra will discuss the profound impact food has on stress, anxiety, focus, productivity and more, while sharing her top tips on how to use food and medicinal spices to facilitate better mental health. It all starts with what you eat!
  • The Sign Invitational Panel

    • 1:50pm – 2:40pm ET | Sessions
    • Mark Kissling, Editor-in-Chief, Signs of the Times | Dan Sawatzky, Sign Invitational Co-Founder, Imagination Corporation | James Dawson, Sign Invitational Co-Founder, Synergy Sign & Graphics
    • Signs of the Times Invitational Participants in the sixth annual Sign Invitational join host Signs of the Times Editor-in-Chief Mark Kissling to talk about the new materials and techniques they learned while constructing their projects for this year’s friendly competition. The theme of this year’s Sign Invitational is “go fish.” Each entry also had to be single-sided, no larger than 2 x 2 ft. and able to be wall-mounted. Always a big hit at the in-person Sign Expo’s check out this year’s Sign Invitational here and in the Signs of the Times booth.
  • Wrap Warrior Game Show: Round 3: PPF Puzzle

    • 2:00pm – 2:30pm ET | Main Stage
    • Justin Pate, The Wrap Institute
    • The competitor that solves this puzzle fastest wins over $700 in PPF tools.
  • We Are A One-Stop Shop | Sponsored by Everylite

    • 2:00pm – 2:30pm ET | Sessions
    • David Banks, Everylite
    • Everylite will show all the capabilities of our RGB/W products and control components, combined with our Channel Letter product series.
  • Altec Innovation: Not Your Ordinary Sign Truck | Sponsored by Altec

    • 2:00pm – 2:30pm ET | Sessions
    • Learn how Altec equipment is designed “by our customers, for our customers”, and how we have & will continue to innovate solutions for you.
  • 25 Best Sign Sales Tips Ever!

    • 2:00pm – 3:00pm ET | Sessions
    • Bill Farquharson, President, Aspire For
    • The title of this fast-paced session says it all. Attendees will hear 60 minutes of instantly-applicable selling ideas. You will leave fired up and ready to apply lessons from finding great leads to time management. What is the best time of day to call (hint: it’s not early, lunchtime, or late)? How do you differentiate yourself? What’s a guaranteed way to get noticed? Bill Farquharson has delivered Monday morning sales tips to graphic arts sales people for 30 years. He’s gathered his 25 best and stands ready to share them with you.
  • Supply Chain Disruption: How to Innovate & Adapt

    • 2:00pm – 3:00pm ET | Sessions
    • Mark Dancer | MJ Singhani
    • The global pandemic has exposed the vulnerabilities of many organizations, especially those who have a high dependence on China to fulfill their need for raw materials or finished products. Sign companies and distributors have seen an increased scarcity in both raw materials and finished goods, with an increase in prices and lead times for items that can be procured. Join supply chain experts to discuss procurement and sourcing challenges with a look to supply chain optimization. They will also discuss the ongoing response of distribution supply chains given the forces of disruption, disintermediation and digital transformation.
  • Professional Peer Groups

    • 2:15pm – 3:15pm ET | Sessions
    • Job Roles: Admin/HR, C-Suite, Family-Owned Business Members, Graphic Designers, Installers, Production/Fabrication, Project Managers, Women Leading the Industry, Young Professionals
    • Choose from several topic-based breakout lounges to meet and connect with your peers. Each room will have facilitators and fun icebreakers to ease the awkwardness of talking to strangers.
  • Panel Discussion: PPF – Getting It Right

    • 2:30pm – 3:00pm ET | Sessions
    • Justin Pate, The Wrap Institute
    • Shareef Khan, Madison Lawerence, Matt Khanna and host Justin Pate talk about PPF and get the right set up plus you can win over $1000 in prizes.
  • Tetra: LEDs For Those Who Don’t Want to Screw Around | Sponsored by GE Current

    • 2:30pm – 3:00pm ET | Sessions
    • Mike Doss, VP Specialty & Natalie Picot, Senior Product Manager
    • Join GE Current, a Daintree company for a deep dive on revolutionary Tetra Snap, the first screwless solution for cabinets & channel letters
  • ENCORE Titan Talk with Matt Shay

    • 2:30pm – 3:10pm ET | Sessions
    • Matt Shay, President & CEO, National Retail Federation (NRF)
    • As the head of the National Retail Foundation (NRF), Shay will be talking about the outlook for retail and how it could impact the sign, graphics and visual communications industry.
  • Diversity, Equity, Inclusion in the Sign Industry Open Forum

    • 2:30pm – 3:30pm ET | Sessions
    • Join this open discussion of how and why we should increase diversity in manufacturing. Hear from companies who instituted DEI initiatives and how their workplace has changed as a result.
  • Changing the Print Game with Mimaki | Sponsored by TubeliteDenco

    • 2:30pm – 3:30pm ET | Sessions
    • Victoria Harris & Vernon Jones, Mimaki
    • Here it is, find out how this newest printer will save you money.
  • Wrap Warrior Game Show: Round 4: Blindfold Challenge

    • 3:00pm – 3:30pm ET | Main Stage
    • Justin Pate, The Wrap Institute
    • See how technology, top trainers and a blindfold combine for an exciting final round.
  • Successful Project Management Teams: What’s the Secret Sauce?

    • 3:00pm – 3:40pm ET | Sessions
    • Karen VanHoy, Project Manager, Atlas
    • The importance of project management for sign companies cannot be overstated. It requires the application of strong leadership and communication skills to work effectively with people in a variety of roles and responsibilities. Successful project managers (PMs) are agile, innovative and always looking for effective ways to maintain efficiency and maximize profits. Not an easy task, we know…especially now! If you are a PM or oversee PMs, don’t miss this session lead by one of ISA Sign Expo’s most popular presenters, Karen Vanhoy. This interactive and collaborative session will provide a forum for PMs to share the tools, techniques, technology and processes that create a positive team environment and generate synergy and success in their projects/programs.
  • ENCORE Out of the Box Recruiting (A to Z)

    • 3:00pm – 3:40pm ET | Sessions
    • Elisha Gordon, National Search Consultant, MetroSeek | Amanda King, People & Culture Leader, Poblocki | Mike Quigley, Vice President, Sign-Age of Tampa | Jeff Young, Senior Vice President, YESCO
    • We hear you – recruiting new employees is hard. Really hard! But even though finding employees may be one of your biggest challenges, you still have to have a sense of humor! The audience will decide which creative solution to find new employees will win the day. This fun and interactive session will include a panel of industry leaders sharing their creative recruitment ideas. Which panelist will win? Which idea will take the top prize? Or will someone in the audience steal the spotlight for the most creative solution? No matter who wins, this not-to-be-missed session will get your ideas flowing!
  • Panel Discussion: Application Training

    • 3:30pm – 4:00pm ET | Sessions
    • Justin Pate, The Wrap Institute
    • John Duever, Charlie Trujillo, Dimas Brasil, Tim Evans and host Justin Pate talk about the art of training plus you can win over $1000 in prizes.
  • Speakeasy with Dan Antonelli

    • 3:30pm – 4:00pm ET | Sessions
    • Dan Antonelli, KickCharge Creative
    • Join Dan Antonelli of KickCharge Creative to gain powerful insights on how design REALLY impacts you AND your client’s business
  • ENCORE Take the Pain Out of Permitting

    • 3:30pm – 4:30pm ET | Sessions
    • Kenny Peskin & James Carpentier, ISA | Megan Pyrtle, Co-Director of Project Managers, Allen Industries | Cindy Proett, Municipal and Community Coordinator, Luminous Neon Art & Sign Systems
    • This course has been approved for CEU credits by the International Code Council (ICC). Receive .10 CEU credits for attending. You will receive a certificate of completion 10-15 days after the session.
    • The permitting process for getting your customer’s signs approved can often be viewed as arbitrary and time consuming as nearly every part of the process from design to installation to replacement requires permit approval. Gain an understanding of how to prepare for successful permitting; analyze specific scenarios and case studies to learn winning strategies to apply to your permitting situations, and leave with tips and tricks to help you streamline the process and overcome challenges.
  • Closing Remarks & Roland DGA Happy Hour

    • 4:00pm – 5:30pm ET | Main Stage
    • Join friends and colleagues for a fun Happy Hour celebrating a successful ISA Sign Expo 2021 – Virtual!

All information is subject to change.